Why is content creation vital for your franchise?
Content creation – it’s a phrase we hear ALL the time now. But what does content creation actually mean? Understanding its importance for brand awareness and trust building is vital
How to create a powerful PR and comms plan for franchise recruitment
PR and comms plans – we’re always banging on about them to, well, anyone that will listen if we’re honest. The fact is, having a plan isn’t just sensible and
Leveraging testimonials for franchise recruitment
In the world of franchising, credibility and trust are the cornerstones of success. One potent tool that often remains underutilised in many a franchisor’s PR arsenal is testimonials – both
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