Blog2019-07-18T12:15:40+01:00

February 2021

The difference between PR and marketing

By |February 24th, 2021|Categories: Rev PR News|Tags: , , , , , , , , , , |

Hello again folks. Recently we were pondering that age-old question that we get asked, oh, only about 10 times each month. And you know what that means. Yup, a blog post! It may not be a direct question all the [...]

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What’s the point in writing a blog?

By |February 8th, 2021|Categories: Rev PR News|Tags: , , , , , , , , , |

Trust us, it’s a question we ask ourselves on a regular basis. Thinking up something new to write every month or, if you’re a glutton for punishment, fortnight, can be a real hurdle. We get it. That being said, blogs [...]

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January 2021

December 2020

Positive things we’re taking from 2020

By |December 24th, 2020|Categories: Rev PR News|Tags: , , , , , , |

Whilst it’s true that this year has been one that we’re not likely to forget in a hurry – although many would certainly love to do just that - it’s also been a year of learning, growing and connecting. On [...]

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November 2020

Team Rev – full steam ahead! Another publicist on board

By |November 17th, 2020|Categories: Rev PR News|Tags: , , , , , |

Rev PR have been moving brands forward since 2015. Despite the current climate, with most things in life having to slow down once again, it’s full steam ahead for our specialist PR agency. We are thrilled to announce that the [...]

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October 2020

The greatest form of flattery?

By |October 21st, 2020|Categories: Rev PR News|Tags: , , , , |

It’s imitation, so they say. And if you copy someone’s fashion style or their haircut, they may well be flattered. But copy someone’s content or present their IP as your own and at best you’ll find yourself with a disgruntled [...]

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Why your press release isn’t being picked up

By |October 8th, 2020|Categories: Rev PR News|Tags: , , , , , , , |

You know that PR is valuable. You’re on board, you’re bought in. You get it. But no matter how hard you try, no matter how many you write and how many people you send them out to, your press releases [...]

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September 2020

Practising what we preach: TeamRev is growing!

By |September 9th, 2020|Categories: Rev PR News|Tags: , , , , , |

Over the last four months, we've been supporting clients and the wider industry with valuable services, advice and practical guidance. Enabling brands to survive and actually grow out of the pandemic. We're not usually ones to toot our own horn [...]

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August 2020

Measuring PR results

By |August 19th, 2020|Categories: Rev PR News|Tags: , , , , , |

Once upon a time, PR was regarded as the ‘fluffy stuff’. The wispy, round the edges activity that wasn’t quite tangible. You said PR to people and they immediately thought of champagne chugging, late lunching, PR darlings with little to [...]

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July 2020

Why size doesn’t matter when it comes to PR 

By |July 22nd, 2020|Categories: Rev PR News|Tags: , , , , |

The fundamental aim of public relations is simple: to get your message in front of your target audience. So, once you’ve worked out what your news story or pitch is going to be about (the message) you need to establish [...]

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Internal comms: a PR discipline

By |July 8th, 2020|Categories: Rev PR News|Tags: , , , , , , , , , |

Before we get started, for anyone who doesn’t work in a PR disciple or function, it’s good to have a quick reminder that public relations is about communicating with all of your audiences. And that includes your internal stakeholders too. [...]

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External comms: navigating change

By |July 1st, 2020|Categories: Rev PR News|Tags: , , , , , , , , , |

For the purpose of this blog, in relation to your external audiences, we’re talking about communicating to both your customers and your franchise prospects. Don’t worry about whether you’re a B2B or B2C, a product or a service brand – [...]

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June 2020

Using PR to support your exhibition strategy

By |June 17th, 2020|Categories: Rev PR News|Tags: , , , , , , , , , , |

As the Nightingale hospitals in London, Manchester, Birmingham, Bristol and Harrogate are closed, sites like ExCeL London Docklands and the National Exhibition Centre in Birmingham are likely to become available for events once again. Alongside the inevitable social distancing and [...]

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How PR works with advertising

By |June 3rd, 2020|Categories: Rev PR News|Tags: , , , , , , , , , , |

“Advertising is what you pay for, PR is what you pray for” – Helen Woodward, first female advertising executive in the US. Some people don’t know the difference between PR and advertising. It can be because neither are really on [...]

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May 2020

Growth in challenging times

By |May 13th, 2020|Categories: Rev PR News|Tags: , , , , , , , , , , , |

PSA: we’re about to address a sensitive subject... Growing your business in the current climate. Striving for growth, leveraging opportunities in the market and supporting current and future sales. Obviously, lots of businesses and, therefore, lots of individuals, find themselves [...]

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April 2020

Why PR is crucial for your business launch

By |April 29th, 2020|Categories: Rev PR News|Tags: , , , , , , , , , , , |

What comes to mind when you say the words ‘grand opening’? Balloons, red carpets, dignitaries shaking hands? All of the above? Grand openings don’t have to break the bank to bring in the crowds – in fact, a grand opening [...]

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How to work with influencers as part of your PR strategy

By |April 15th, 2020|Categories: Rev PR News|Tags: , , , , , , , , , , , |

Unless you’ve been living under a rock for the past few years, you’ll have noticed the rise of influencers. For the past couple of seasons, Strictly has included YouTubers as part of their line-up. This wasn’t just because influencers are [...]

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How consumer PR affects franchise recruitment

By |April 1st, 2020|Categories: Rev PR News|Tags: , , , , , , , , , , , |

In the last of our three-part series, we look at how consumer PR impacts your franchise recruitment. How your consumer PR reaches and influences someone thinking about investing in a franchise is not going to be the primary consideration for [...]

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March 2020

How to prepare for a broadcast media interview

By |March 18th, 2020|Categories: Rev PR News|Tags: , , , , , , , , , , |

You’ve done it – you’ve finally secured a television or radio interview. That’s great! Or is it? Suddenly you’re struck with thoughts of: what do I wear? What if I mess up what I’m saying? What if I just simply [...]

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TeamRev in the media: How to get PR right during challenging times

By |March 16th, 2020|Categories: Rev PR News|Tags: , , , , , , , , , |

Wondered if you should be responding to journalist requests during a challenging times like the one we currently find ourselves in? Read our latest article on What Franchise to find out what we recommend when it comes to using PR [...]

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How B2B PR affects franchise recruitment

By |March 4th, 2020|Categories: Rev PR News|Tags: , , , , , , , , , , , , , |

Media coverage in B2B publications, also referred to as ‘trade press’, is something that many businesses don’t link to their franchise recruitment efforts – either mentally or strategically. By now, you may have received our infographic which looks at how [...]

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February 2020

How to choose a PR agency

By |February 12th, 2020|Categories: Rev PR News|Tags: , , , , , , , , , , , , , |

Consistent PR activity is a critical component of any business development strategy. Whether you decide to manage PR activity in-house or enlist the support of an external agency, PR is well worth the investment of budget, resource or both. When [...]

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January 2020

How franchise PR affects franchise recruitment

By |January 29th, 2020|Categories: Rev PR News|

‘Public relations’ is often something that people have heard of but don’t necessarily know how it would impact their business or brand. Our latest infographic looks at how PR affects franchise recruitment – you can download the full thing here [...]

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How the social media and PR partnership works

By |January 15th, 2020|Categories: Rev PR News|Tags: , , , , , , , , , , , |

PR and social media fall in the same category as Fred and Ginger, Ant and Dec, Edina and Patsy. When they’re done well, they work in harmony and can produce a whole host of results. And like all great partnerships, [...]

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