Internal comms: a PR discipline Before we get started, for anyone who doesn’t work in a PR disciple or function, it’s good to have a quick reminder that public relations is about communicating with all of your audiences. And that…
External comms: navigating change For the purpose of this blog, in relation to your external audiences, we’re talking about communicating to both your customers and your franchise prospects. Don’t worry about whether you’re a B2B or B2C, a product…
Using PR to support your exhibition strategy Perhaps one of the biggest dates in the franchising industry’s calendar is a national franchise exhibition. Prospects visit these events to see and hear from a wide variety of brands, all under one roof, as…
How PR works with advertising “Advertising is what you pay for, PR is what you pray for” – Helen Woodward, first female advertising executive in the US. Some people don’t know the difference between PR and advertising. It can be…
Growth in challenging times PSA: we’re about to address a sensitive subject… Growing your business in the current climate. Striving for growth, leveraging opportunities in the market and supporting current and future sales. Obviously, lots of businesses and, therefore,…
Why PR is crucial for your business launch What comes to mind when you say the words ‘grand opening’? Balloons, red carpets, dignitaries shaking hands? All of the above? Grand openings don’t have to break the bank to bring in the crowds –…
How to work with influencers as part of your PR strategy Unless you’ve been living under a rock for the past few years, you’ll have noticed the rise of influencers. For the past couple of seasons, Strictly has included YouTubers as part of their line-up. This…
How consumer PR affects franchise recruitment In the last of our three-part series, we look at how consumer PR impacts your franchise recruitment. How your consumer PR reaches and influences someone thinking about investing in a franchise is not going to…
How to prepare for a broadcast media interview You’ve done it – you’ve finally secured a television or radio interview. That’s great! Or is it? Suddenly you’re struck with thoughts of: what do I wear? What if I mess up what I’m saying?…
TeamRev in the media: How to get PR right during challenging times Wondered if you should be responding to journalist requests during a challenging times like the one we currently find ourselves in? Read our latest article on What Franchise to find out what we recommend when…
