We’re delighted to be on a panel of expert contributors to the Franchise Expo website. Here’s our first blog “Jump in to the world of PR”… Jump in to the world of PR! Rev PR…

Many franchises have offers and good news stories around the festive season so have you thought about what you might pitch to the media this Christmas? Or have you left it too late? Different types…

After catching up with my far-flung friends on Facebook today, it suddenly struck me at how I’ve quickly become used to using emoticons to re-enforce what I am writing. In particular, I’ll use an emoticon…

The first issue of Global Franchise is out now and you can view it online by clicking here. A great read for those looking at franchising internationally, master franchise opportunities and what’s going on in…

You’d better believe it!   And these days it’s not just word of mouth you have to worry about. The likes of social media platforms such as Twitter and Facebook never sleep. Boundaries have been broken…

But do you know how to harness the most powerful recruitment tool available to you? Good news and success stories are incredibly useful for franchise recruitment and also to maintain a buoyant consumer market. It’s…

How can PR really make a difference to a franchisor’s peace of mind? Well, do you ever get that niggling feeling when a prospect gets to due diligence stage? Maybe you’re not quite sure what…

Time kills conversations. There, we said it! For better or worse, we’re living in the age of ‘now’. It’s a time of ‘instant’, of ‘on-demand’ and ‘on-the-go’. We’re no longer tied to our desks, offices,…

Have you ever thought about public relations and how it can make a difference in your business? PR campaigns can help raise the profile in your business and can be seeded with messages to increase…

It was once believed that PR didn’t generate franchise leads and it was placed at the nicety not necessity end of the franchise marketing spectrum. Then franchisors started getting smart with how they reviewed their…