So, let’s talk about Local PR. As a franchisee, or any business owner, what’s one of the most important factors that determines your success? We realise that we’ve already given you the answer, but a…

Public Relations (PR) is a vital component of any business or organisation that seeks to build a positive reputation and establish trust with its target audience. PR professionals are responsible for creating and maintaining relationships…

Over the past year, many businesses have embraced the unpredictability of COVID-19 and successfully turned uncertainty to their advantage. The phrase ‘survival of the fittest’ comes to mind when you look at how many have navigated through these unprecedented times.

In June, Team Rev was proudly shortlisted for the prestigious CIPR (that’s the Chartered Institute of PR) Excellence Awards. A national programme that recognises the very best professionals the UK. Now, we’re celebrating not one, but two more massive award shortlistings. And do you know what? We wanted to tell you a little bit about them!

Now. And in person. It feels especially relevant to be talking about this, given that we’re taking the long-awaited steps towards a collective ‘Grand Opening’ as a nation. Shopping centres and high streets have gleefully swept away the tumbleweeds and welcomed customers back with open arms – albeit masked and distanced in many cases.

Bit of a different one from us today, theme-wise. This is something that’s come up in conversation with brands over the last few months as they’re in the process of becoming a Team Rev client – welcome to the gang all!

After celebrating our most recent accolade – being nominated as a finalist in the UK Agency Awards 2021 – we’re also welcoming the latest addition to ‘Team Rev’, Harry Myers.

Rev PR’s most recent appointment sees education expert, Andy Jones, take up the role of Publicist. Andy, who has spent the past four years in the education sector will bring a unique perspective for the benefit of our clients.

In the last 12 months, we’ve doubled the size of our team and developed new services. We continue to take the business, and our clients, to the top of the franchise PR world. The newest member of Team Rev, Laurence Grimes, a recent graduate, is ready to bring his expertise into play.

Spoiler alert. No. No, it’s not. Please forgive the clickbaity headline. What we actually mean is more along the lines of, ‘Do you think PR is too risky to invest in? And if so, why is that? And what risks TO your business are you overlooking when you’re in that risk mindset?’ But that’s not a very catchy title.

How’s that for a question? It’s not actually one that we get asked very much, often people don’t like saying it out loud. But you can bet your life that they’re thinking it.

Having spotted a gap in the PR market for an agency that makes franchising its speciality, Rev PR’s co-founders have shown themselves to be the perfect blend of strong, smart and savvy. Rev is now…

Let’s talk about personal profile raising. ‘What is it? And why is it important?’ we hear you ask! Well, ok, maybe not. But it is important. And here’s why. In a complete nutshell: you are…

Entering awards is something we always encourage our clients to do. With one proviso… that the award in question is actually relevant to your customers or prospects. What do we mean by that? Surely an…

We’re feeling a little philosophical with this one, which we fully appreciate may not be to everyone’s taste. But you know us, so, here we go anyway. Over the last few weeks, perhaps even months,…

We considered calling this blog ‘don’t be a last-minute Larry’ but seeing as it’s partly about us, we – errr – went with hero instead. So, here’s the thing. Team Rev proudly create and post…

Hello again folks. Recently we were pondering that age-old question that we get asked, oh, only about 10 times each month. And you know what that means. Yup, a blog post! It may not be…

Trust us, it’s a question we ask ourselves on a regular basis. Thinking up something new to write every month or, if you’re a glutton for punishment, fortnight, can be a real hurdle. We get…

Well, here we are again folks. We just want to start by saying that we hope you’re all well and staying safe. For us here at Rev, it really is business as usual – in…

Whilst it’s true that this year has been one that we’re not likely to forget in a hurry – although many would certainly love to do just that – it’s also been a year of…

Rev PR have been moving brands forward since 2015. Despite the current climate, with most things in life having to slow down once again, it’s full steam ahead for our specialist PR agency. We are…

It’s imitation, so they say. And if you copy someone’s fashion style or their haircut, they may well be flattered. But copy someone’s content or present their IP as your own and at best you’ll…

You know that PR is valuable. You’re on board, you’re bought in. You get it. But no matter how hard you try, no matter how many you write and how many people you send them…

Ok, we know only some people (possibly of a certain age) will get that title. But it’s worth it to know that those of you who who do will be singing that in your head…

Over the last four months, we’ve been supporting clients and the wider industry with valuable services, advice and practical guidance. Enabling brands to survive and actually grow out of the pandemic. We’re not usually ones…

Once upon a time, PR was regarded as the ‘fluffy stuff’. The wispy, round the edges activity that wasn’t quite tangible. You said PR to people and they immediately thought of champagne chugging, late lunching,…

The fundamental aim of public relations is simple: to get your message in front of your target audience. So, once you’ve worked out what your news story or pitch is going to be about (the…

Before we get started, for anyone who doesn’t work in a PR disciple or function, it’s good to have a quick reminder that public relations is about communicating with all of your audiences. And that…

For the purpose of this blog, in relation to your external audiences, we’re talking about communicating to both your customers and your franchise prospects. Don’t worry about whether you’re a B2B or B2C, a product…

Perhaps one of the biggest dates in the franchising industry’s calendar is a national franchise exhibition. Prospects visit these events to see and hear from a wide variety of brands, all under one roof, as…

“Advertising is what you pay for, PR is what you pray for” – Helen Woodward, first female advertising executive in the US. Some people don’t know the difference between PR and advertising. It can be…

PSA: we’re about to address a sensitive subject… Growing your business in the current climate. Striving for growth, leveraging opportunities in the market and supporting current and future sales. Obviously, lots of businesses and, therefore,…

What comes to mind when you say the words ‘grand opening’? Balloons, red carpets, dignitaries shaking hands? All of the above? Grand openings don’t have to break the bank to bring in the crowds –…

Unless you’ve been living under a rock for the past few years, you’ll have noticed the rise of influencers. For the past couple of seasons, Strictly has included YouTubers as part of their line-up. This…

In the last of our three-part series, we look at how consumer PR impacts your franchise recruitment. How your consumer PR reaches and influences someone thinking about investing in a franchise is not going to…

You’ve done it – you’ve finally secured a television or radio interview. That’s great! Or is it? Suddenly you’re struck with thoughts of: what do I wear? What if I mess up what I’m saying?…

Wondered if you should be responding to journalist requests during a challenging times like the one we currently find ourselves in? Read our latest article on What Franchise to find out what we recommend when…

Media coverage in B2B publications, also referred to as ‘trade press’, is something that many businesses don’t link to their franchise recruitment efforts – either mentally or strategically. By now, you may have received our…

Consistent PR activity is a critical component of any business development strategy. Whether you decide to manage PR activity in-house or enlist the support of an external agency, PR is well worth the investment of…

‘Public relations’ is often something that people have heard of but don’t necessarily know how it would impact their business or brand. Our latest infographic looks at how PR affects franchise recruitment – you can…

PR and social media fall in the same category as Fred and Ginger, Ant and Dec, Edina and Patsy. When they’re done well, they work in harmony and can produce a whole host of results….

It’s that time of year again (unbelievably) where we’re left wondering where the heck 2019 went. It’s certainly been a rollercoaster of a ride for the country and businesses as a whole. Potential franchisees unwilling…

OK, you’ve got us – we hold our hands up! We’re TeamRev and we love to talk. We’re not ashamed to say it. Luckily, a significant proportion of our day is spent talking. Whether that…

Rev PR hit the triple on 28th November at The Best Franchise Awards when they were revealed as Best Service Provider 2019. The third award win in as many months, the team were delighted by…

Whether it’s someone on TV telling us they want to exit BREXIT when they mean exit the EU or your teenager who only seems to write in confusing acronyms (LOL, YOLO, STBY, THX), it’s no…

We’ve made it through Halloween, today is Bonfire Night (anyone reading this not from the UK, Google “Guy Fawkes”) and next we’ll be ignoring (or culturally misappropriating) Thanksgiving. But we’re up for all of it…

Proofreading is so important to us at Team Rev. It’s just part of our daily quality control process and we couldn’t recommend it enough. When you’re producing content, whether it’s for website copy, a press…

Last Friday night – 11th October 2019 – was an exceptional evening for us! Our female founding partners, Sally and Lucy, took to the stage at the Best Business Women Awards having been announced as…

Seven weeks, seven sins… it’s the final instalment of our Seven deadly PR sins blog series. Sin 7: Denial SPOILER ALERT: you won’t get any PR coverage if you don’t actively plan and prepare your…

Here’s the penultimate instalment in our series of 7 deadly PR sins… Sin 6: Greed Everyone wants results. And it’s completely normal to want more. But no one likes a greedy guts! We’re all guilty…

And, just like that, the fifth PR sin in our series of 7 deadly PR sins has arrived… Sin 5: Wrath Not to be confused with slagging off the competition! The PR sin of wrath…

Whether sunshine or clouds, Rev PR now carries a silver lining after receiving the Silver award for Outstanding Small PR Consultancy at a glittering event at Cambridge’s Guildhall. The PRide Awards, run by the Chartered…

A week has flown by and so, here’s the fourth PR sin in our series of 7 deadly PR sins… Sin 4: Ego trips We could have lumped this in with Sin 2 (indulging yourself)…

Moving swiftly on, here’s the third PR sin in our series of 7 deadly PR sins… Sin 3: Being ignorant Can you be ignorant without knowing it? Are you wasting a journalist’s time with this…

As promised, here’s part two of our Seven deadly PR sins series… Sin 2: Indulging yourself It’s hard to write this one. Mainly because we’ve all been guilty of it in the past at Team…

Times sure do change in the world of PR but, you know, some things are carved in stone. Once upon a time, we laid out seven deadly PR sins in our quest to help you…

When it comes to increasing brand awareness through the powers of PR, there’s no magic formula. If there was, then trust us… we would have bottled the stuff by now and be living on a…

We’ve all seen it – someone being interviewed on the TV on behalf of a company who should be impressing us with their knowledge and calm persona but is actually making us laugh out loud…

We all hate Mondays… right? For TeamRev, that really couldn’t be further from the truth. Admittedly, there’s a little less enthusiasm flying around the office in the early hours of a Monday morning than there…

Making an impact with your content is key – but if you can’t grab the attention of your audience to begin with, what’s the point of all the rest?? Whether it’s a headline (we wrote…

Click to view a downloadable PDF of our infographic: The role of PR in franchise recruitment

These days, public relations (PR) covers everything from newspapers and magazines – in print and online – to radio, digital TV, social media and everything in between. When you’re starting out, it’s best to focus…

If you’ve read our previous post, then you’ll have insider knowledge of the 3 PR tools that are already in your back pocket. Read that alongside this blog and you’re all set. But small business…

People often assume that to do PR successfully, you have to enlist the support of a super-duper agency (have we met?!) to do the hard work for you. Although we’re not in the business of…

TeamRev are no strangers to social media. Whether we’re scrolling through Instagram with our morning coffee, or sharing recent client coverage on LinkedIn, we’ve mustered up a good knowledge of knowing what to post and…

Legend has it there’s no such thing as bad PR. At TeamRev, we (mostly!) know this not to be true and, frustratingly, this seems to be the go-to line for anyone first dipping their toe…

“Five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” David Ogilvy, known as the Father of…

Do you ever have those days where, before you know it, it’s 4pm, and you’re left wondering where the last seven hours got to? Us too – in fact, for TeamRev, most days seem to…

PR is NOT a lot of things. That’s an odd start to a blog post isn’t it? We should probably rewind at this point and say that many people get confused about what PR actually…

To put it simply, yes and no. PR and Journalism are like two sides of the same coin and it’s easy to see why the two professions are sometimes thought to be the same thing….

There really is no ‘I’ in team. The oldest cliché in the book, we know…but if it ain’t broke (sorry!) then why try to fix it? Teamwork has stood the test of time because of…

Everyone loves winning awards. And they’re great for building trust and raising the profile of you and your business. There really is no right and wrong way to enter, but we know lots of brands…

With Christmas just around the corner, you’re no doubt caught up in a whirlwind of festive activity. PR never sleeps and so, even though our clients might be starting to think about slowing down for…

We’ve already talked about why you should create a press release and how to pick up the phone to to a journalist, but let’s talk about why making initial contact over the phone is so…

If you’ve read our previous post, you’ll understand why you need a press release drafted before pitching (and read this one on how to structure a press release). It’s now time to pitch it to…

You’ll find lots of information to help you write a press release, referring to the headline, content and editor’s notes required. But rarely do they tell you why you’re bothering to write a press release…

Global Franchise magazine asked us to write an article on how receptive the UK market is to international franchise brands. With the uncertainty of Brexit still looming, here’s what TeamRev has to say on the…

As Rev PR continues to grow, here’s the latest addition to #TeamRev – Publicist, Liam Pitts. Since graduating from Roehampton University with a Journalism degree in 2015, Liam has been using his spare time to…

Writing a well-structured press release is a great way to get key information about your brand’s news or story to the media. Maybe you have pitched an idea to a journalist or a blogger has…

Rev PR are very pleased to be speaking at the British Franchise Association’s Women in Franchising conference on 16th November. We’ll be sharing the stage with Catriona Berry from Merry Maids to discuss using PR…

Salary: £21,000 per annum Full Time/Permanent Location: Bloxham (Banbury is the nearest town)  Job description: Publicist/PR Account Executive role suitable for graduate with work experience. Rev PR specialises in the franchise sector delivering franchise recruitment,…

We were pleased to welcome our first work experience student last week at #TeamRev. Sydonie Brewis is studying English Language and Literature at Cardiff University. We thought it would be interesting to share her thoughts…

If you’d like to work in a fun team working across a huge range of sectors, then look at our Publicist/PR Exec role on Reed.co.uk #lovemondays #agencylife

No really. I mean… do you even know? You’d be amazed how many people sit down to write a press release, a blog or some form of editorial without even considering the most important part…

In case you’ve never heard of it, AVE stands for Advertising Value Equivalency – how much it would have cost to buy the same space in the media where you gained any PR coverage. Whilst…

This time we’re in Elite Franchise magazine talking about the importance of using franchisee stories in your PR. You can read the full article by clicking here or pick up the January 2017 issue of…

Our latest expert blog on FranchiseExpo.co.uk is all about how you can speak to your audience. How can you speak to your audience? In our last blog we looked at the PR planning process and…

Salary: £21,000 per annum Full Time/Permanent Location: Wakefield  Job description: As a true PR professional, you will have excellent interpersonal and copywriting skills, and will be a confident communicator and presenter at all levels. With…

Read our latest expert contributor blog on Franchise Expo about PR planning: PR winners are PR planners In our last blog we looked at the fun process of thinking up some fresh PR ideas. This…

We were invited to write an article on using PR to break into new markets by the editor of Global Franchise Magazine. You can read our article by clicking here.

In the fickle world of business, your success or failure often hinges upon a somewhat unquantifiable metric: the relationships and reputation you have developed over time and now carry with you. In today’s online marketplace,…

Introducing Team Snap-on! The UK’s number one tool franchise are proud to announce their sponsorship of an elite cycling team in this year’s London to Paris charity bike ride. The gallant training team is made…

This time in our blog with FranchiseExpo.co.uk, we talk about the PR creative process and how to make the most out of a PR brainstorm. Let’s have some fun! In our last blog we looked…

In the latest of our expert contribution articles to FranchiseExpo.co.uk, we look at building a media list for your PR campaigns. Your media hit list In our last blog we looked at some of the…

Our latest blog for FranchiseExpo.co.uk is on the PR basics for business owners… The Power of PR Last week I gave an overview of what public relations is and why it is important to maintain…

We’re delighted to be on a panel of expert contributors to the Franchise Expo website. Here’s our first blog “Jump in to the world of PR”… Jump in to the world of PR! Rev PR…

Many franchises have offers and good news stories around the festive season so have you thought about what you might pitch to the media this Christmas? Or have you left it too late? Different types…

After catching up with my far-flung friends on Facebook today, it suddenly struck me at how I’ve quickly become used to using emoticons to re-enforce what I am writing. In particular, I’ll use an emoticon…

The first issue of Global Franchise is out now and you can view it online by clicking here. A great read for those looking at franchising internationally, master franchise opportunities and what’s going on in…

You’d better believe it!   And these days it’s not just word of mouth you have to worry about. The likes of social media platforms such as Twitter and Facebook never sleep. Boundaries have been broken…

But do you know how to harness the most powerful recruitment tool available to you? Good news and success stories are incredibly useful for franchise recruitment and also to maintain a buoyant consumer market. It’s…

How can PR really make a difference to a franchisor’s peace of mind? Well, do you ever get that niggling feeling when a prospect gets to due diligence stage? Maybe you’re not quite sure what…

Time kills conversations. There, we said it! For better or worse, we’re living in the age of ‘now’. It’s a time of ‘instant’, of ‘on-demand’ and ‘on-the-go’. We’re no longer tied to our desks, offices,…

Have you ever thought about public relations and how it can make a difference in your business? PR campaigns can help raise the profile in your business and can be seeded with messages to increase…

It was once believed that PR didn’t generate franchise leads and it was placed at the nicety not necessity end of the franchise marketing spectrum. Then franchisors started getting smart with how they reviewed their…

No matter what sector your franchise operates within, consumer public relations that promotes your product or service is a great strategy to reach your prospective franchisees. A lot of franchisors tell us that some of…

We’re pleased to announce the arrival of Rev PR, the PR company that moves your brand forward through effective PR campaigns and marketing activities. Our team has over 30 years of experience in the franchise…