Leveraging testimonials for franchise recruitment
In the world of franchising, credibility and trust are the cornerstones of success. One potent tool that often remains underutilised in many a franchisor’s PR arsenal is testimonials – both
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Rev PR Advice Archive
All the latest advice from Team Rev
Why you should write expert advice articles
Expert advice articles are seriously underrated. There are at least 8.5 billion Google searches every single day. That’s 99,000 search queries per second. So, yeah. People want to know a
The pain of dwindling franchise media
Dwindling franchise media – and what to do about it. If you’re a franchisor in the UK, you already know – or probably suspect – that the nation’s franchise media
Awards – good, bad and ugly!
Awards season is here! It’s been a couple of years since we wrote about the benefits and pitfalls of entering awards. People think many different things about the process of
6 best ways to generate local PR
So, let’s talk about Local PR. As a franchisee, or any business owner, what’s one of the most important factors that determines your success? We realise that we’ve already given
Can ChatGPT replace your PR team?
Public Relations (PR) is a vital component of any business or organisation that seeks to build a positive reputation and establish trust with its target audience. PR professionals are responsible
How much does PR cost?
How much PR costs is rarely discussed. Why? Well, there are a few reasons we’d suppose. But in true Team Rev style, we’re about to chew your ear off about
Is print dead?
Spoiler alert. No, it’s not. ‘Print is dead’ – is that something you hear all the time now as a blanket statement of fact? It’s a bit of a silly
PR activity success – how to measure it!
Good question. Great question, in fact. Annoyingly there’s no simple answer. And half the time, that’s part of the problem. In case no one has ever taken the time to
How many leads will my PR activity generate?
Generation of leads is a topic that is often at the forefront of people’s minds when it comes to investing in PR. It’s a perfectly reasonable question. In business, we’re
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