Why your press release isn’t being picked up
You know that PR is valuable. You’re on board, you’re bought in. You get it. But no matter how hard you try, no matter how many you write and how
You know that PR is valuable. You’re on board, you’re bought in. You get it. But no matter how hard you try, no matter how many you write and how
Ok, we know only some people (possibly of a certain age) will get that title. But it’s worth it to know that those of you who who do will be
Over the last four months, we’ve been supporting clients and the wider industry with valuable services, advice and practical guidance. Enabling brands to survive and actually grow out of the
Once upon a time, PR was regarded as the ‘fluffy stuff’. The wispy, round the edges activity that wasn’t quite tangible. You said PR to people and they immediately thought
Before we get started, for anyone who doesn’t work in a PR disciple or function, it’s good to have a quick reminder that public relations is about communicating with all
For the purpose of this blog, in relation to your external audiences, we’re talking about communicating to both your customers and your franchise prospects. Don’t worry about whether you’re a
Perhaps one of the biggest dates in the franchising industry’s calendar is a national franchise exhibition. Prospects visit these events to see and hear from a wide variety of brands,
“Advertising is what you pay for, PR is what you pray for” – Helen Woodward, first female advertising executive in the US. Some people don’t know the difference between PR
PSA: we’re about to address a sensitive subject… Growing your business in the current climate. Striving for growth, leveraging opportunities in the market and supporting current and future sales. Obviously,
What comes to mind when you say the words ‘grand opening’? Balloons, red carpets, dignitaries shaking hands? All of the above? Grand openings don’t have to break the bank to
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