We work with franchisees on a monthly retainer basis and tailor our packages to you and your business. Maximum impact and value where it counts. Things we offer:
Traditional media relations is what most franchisees think of when they think about ‘PR’. In a nutshell, it means that we work with you to identify the stories within your business and then we pitch them to the local media on your behalf to secure coverage. This might be in the form of a written news story, a radio interview, or a comment from you in a relevant feature. The result is increased awareness of your business and building trust and credibility with your local audiences.
Client case studies, blog posts and social media bundles – you need it, we can create it. That old saying ‘content is king’ is still relevant. Without content, you can’t gain much presence – online or offline.
We’re experts at writing compelling entries for local business and sector specific award programmes. We do the research, interview relevant parties, and write up the entry so that franchisees don’t have to... you're busy enough! We also work with you to create supporting evidence that packs a punch.
Utilising influencers can be a great way to amplify your reach. We research and identify best fit local influencers for your business. We engage them and manage relationships including contracts and can also manage things like ad-hoc events and giveaways on your behalf.
When it comes launching a new business, savvy franchisees know that it all boils down to brand awareness. We have developed a proven formula to get you off the ground running with media coverage for your new business in your local markets.
Over a 12-week period, our team develops feature story ideas and other pitch angles to drive quality local media coverage to put your business in the spotlight. Stories include not just your product or service but creation of jobs and contribution to the local community.
The project includes direct liaison with you, the franchisee, all the way through to soft launch (if applicable) and grand opening. We take our time to get to know you as part of your team. By combining your personal experience, history and motivation with the excitement of your brand, we create a buzz and anticipation in advance of your launch.
For premises-based and experiential franchises, we work with you to identify and invite local influencers who can share your grand opening or taster event and their experiences with their audiences. This is a powerful mix of print, online and social coverage which helps get people talking about you!
Talk to us about boosting your franchise launch!