From home grown start-ups to international giants, franchisors come to us to help boost their brand presence and raise their profile.

The main aim of the game, in most cases, is to support the franchise recruitment process through trust building and credibility setting
We pride ourselves on representing your business as if it were our own. Rather than viewing us as an external agency, we act as your in-house PR team – even introducing ourselves to the media as such. Crucially, we understand the unique relationship between a franchisor and its franchisees and the importance of ensuring brand quality, consistency and tone of voice network wide.

Our Services

We work with franchisors on a monthly retainer basis. Depending on your in-house resources and your requirements, we can design a solution that’s totally unique to your business. Things we offer:

Traditional media relations

This is what most people think of as ‘PR’. We identify the stories in your business, pitch them to your target media and then write them up. Third party validation through media coverage is without doubt one of the best ways to build trust and credibility for your brand.

Franchisee case studies

There’s no better way to engage a prospect than with a story about someone who’s already doing it. We interview franchisees and liaise with them for images and approval. Powerful stuff.

Expert guides

Having strategically chosen a topic, we research, interview and then ghost wite the content on your behalf. Setting yourself as the expert in your field and becoming a trusted, go-to expert helps elevate you from the competition. We’ll often pitch these guides into the media too.

Expert guides

Having strategically chosen a topic, we research, interview and then ghost wite the content on your behalf. Setting yourself as the expert in your field and becoming a trusted, go-to expert helps elevate you from the competition. We’ll often pitch these guides into the media too.

Award entries

We’re experts at writing compelling award entries for your brand and your franchisees. We do the research, interview relevant parties and write up the entry so that you don’t have to. We also work with you to create supporting evidence that packs a punch.

Award entries

We’re experts at writing compelling award entries for your brand and your franchisees. We do the research, interview relevant parties and write up the entry so that you don’t have to. We also work with you to create supporting evidence that packs a punch.

Influencer relations

We research and identify best fit influencers for your brand. We engage them and manage relationships including contracts and can also manage things like ad-hoc events and giveaways on your behalf.

Editorial

When you book adverts in your target media, you often received editorial content as part of the deal. Don’t worry, we’ve got you covered! We create impactful editorial to complement your advertising. We also write blogs and news articles for your own website to support your SEO.

Influencer relations

We research and identify best fit influencers for your brand. We engage them and manage relationships including contracts and can also manage things like ad-hoc events and giveaways on your behalf.

Editorial

When you book adverts in your target media, you often received editorial content as part of the deal. Don’t worry, we’ve got you covered! We create impactful editorial to complement your advertising. We also write blogs and news articles for your own website to support your SEO.

Newsletters

What’s the point in paying for and building a database of franchisee prospects if you don’t keep them warm? Monthly newsletters drip feed good news stories and brand developments to your subscribers. This is a fantastic way to keep prospects engaged and stay front-of-mind. Now that’s what you call ‘bang for your buck’.

Social media content

Let’s face it. Everyone knows they should be putting out regular social media content but finding the time and the inspiration is no mean feat. We create a brand-appropriate mix of engaging posts that are suitable for multi-channel use for you to schedule including suggested imagery.

Crisis comms

No matter the business or sector, it’s inevitable that things will go wrong from time to time. How you handle mistakes can make or break a business. Crisis comms plans ensure you know what to say and who is going to say it If the worst should happen.

Crisis comms

No matter the business or sector, it’s inevitable that things will go wrong from time to time. How you handle mistakes can make or break a business. Crisis comms plans ensure you know what to say and who is going to say it If the worst should happen.

Brand collateral

Up-to-date collateral that is well written, accurate and speaks to your prospects in a way that will both reassure and inspire them is essential for any franchisor. It sounds like a small thing, but consistency and clarity have such an impact on trust and credibility. We’ll review your existing messaging and ideal franchisee profiles to create powerful content for your recruitment process.

We recommend that your suite of collateral includes, as a minimum, an overview flyer, a prospectus and of course, your website. Obviously, there are times when only something specific will do so we also copywrite bespoke leaflets and flyers.

For all collateral projects, we can either utilise our own graphic designers or work with your in-house team or a preferred supplier.

Franchisee grand opening projects

When it comes launching a new franchise, it all boils down to brand awareness. We have developed a proven formula to get new franchisees off the ground running with media coverage for their new business in their local markets. Over a 12-week period, our team develops feature story ideas and other pitch angles to drive quality local media coverage to put new locations in the spotlight. Stories include not just the product or service and venue but creation of jobs and contribution to the local community.

How our proven formula works

The project includes direct liaison with the franchisee following sign up, through to soft launch (if applicable) and grand opening. We get to know your franchisees as part of your team. By combining their personal experience, history and motivation with the excitement of your brand, we create a buzz and anticipation in advance of launch.

For premises-based and experiential franchises, we work with franchisees to identify and invite local influencers who can share the grand opening or taster event with their audiences. This is a powerful mix of print, online and social coverage which helps get people talking about your franchisees!

Talk to us about boosting your franchisee launches!

Get in touch with Team Rev!