The greatest form of flattery?

2020-10-20T15:55:26+01:00

It’s imitation, so they say. And if you copy someone’s fashion style or their haircut, they may well be flattered. But copy someone’s content or present their IP as your own and at best you’ll find yourself with a disgruntled peer. And, at worst, with a legal case on your hands. In fact, this happened [...]

The greatest form of flattery?2020-10-20T15:55:26+01:00

Why your press release isn’t being picked up

2020-10-07T22:16:11+01:00

You know that PR is valuable. You’re on board, you’re bought in. You get it. But no matter how hard you try, no matter how many you write and how many people you send them out to, your press releases just aren’t being picked up. Why? We can think of a few reasons. You’ve written [...]

Why your press release isn’t being picked up2020-10-07T22:16:11+01:00

D.I…SEO

2020-09-22T11:15:45+01:00

Ok, we know only some people (possibly of a certain age) will get that title. But it’s worth it to know that those of you who who do will be singing that in your head for the rest of the day. Now, to business. Ever been told that you need to ‘SEO’ your online content [...]

D.I…SEO2020-09-22T11:15:45+01:00

Practising what we preach: TeamRev is growing!

2020-09-08T16:06:53+01:00

Over the last four months, we've been supporting clients and the wider industry with valuable services, advice and practical guidance. Enabling brands to survive and actually grow out of the pandemic. We're not usually ones to toot our own horn but we're delighted to announce TeamRev has now expanded despite the economic difficulties. A testament [...]

Practising what we preach: TeamRev is growing!2020-09-08T16:06:53+01:00

Measuring PR results

2020-08-18T17:03:38+01:00

Once upon a time, PR was regarded as the ‘fluffy stuff’. The wispy, round the edges activity that wasn’t quite tangible. You said PR to people and they immediately thought of champagne chugging, late lunching, PR darlings with little to no concern for ROI. To be fair to the professionals of old, that wasn’t ever [...]

Measuring PR results2020-08-18T17:03:38+01:00

Internal comms: a PR discipline

2020-06-19T14:49:48+01:00

Before we get started, for anyone who doesn’t work in a PR disciple or function, it’s good to have a quick reminder that public relations is about communicating with all of your audiences. And that includes your internal stakeholders too. We’re going to hazard a guess and say that internal comms probably isn’t top of [...]

Internal comms: a PR discipline2020-06-19T14:49:48+01:00

External comms: navigating change

2020-06-19T14:53:07+01:00

For the purpose of this blog, in relation to your external audiences, we’re talking about communicating to both your customers and your franchise prospects. Don’t worry about whether you’re a B2B or B2C, a product or a service brand – it doesn’t matter, this is all relevant to you. What does matter, arguably more than [...]

External comms: navigating change2020-06-19T14:53:07+01:00

Using PR to support your exhibition strategy

2020-06-16T16:57:58+01:00

As the Nightingale hospitals in London, Manchester, Birmingham, Bristol and Harrogate are closed, sites like ExCeL London Docklands and the National Exhibition Centre in Birmingham are likely to become available for events once again. Alongside the inevitable social distancing and hygiene measures in place, we may be back at franchise exhibitions in the autumn. Here’s [...]

Using PR to support your exhibition strategy2020-06-16T16:57:58+01:00

How PR works with advertising

2020-05-28T16:29:14+01:00

“Advertising is what you pay for, PR is what you pray for” – Helen Woodward, first female advertising executive in the US. Some people don’t know the difference between PR and advertising. It can be because neither are really on their radar on a professional level or because the two just meld into one area [...]

How PR works with advertising2020-05-28T16:29:14+01:00

Growth in challenging times

2020-05-12T15:52:35+01:00

PSA: we’re about to address a sensitive subject... Growing your business in the current climate. Striving for growth, leveraging opportunities in the market and supporting current and future sales. Obviously, lots of businesses and, therefore, lots of individuals, find themselves in a very challenging situation right now and this is in no way intended to [...]

Growth in challenging times2020-05-12T15:52:35+01:00
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