Why you should call journalist before sending a press release

2019-02-15T11:33:50+01:00

We’ve already talked about why you should create a press release and how to pick up the phone to to a journalist, but let’s talk about why making initial contact over the phone is so important. Start by asking yourself this simple question. How many emails do you receive on an average day? As a [...]

Why you should call journalist before sending a press release2019-02-15T11:33:50+01:00

Lessons in pitching

2018-11-26T17:04:37+01:00

If you’ve read our previous post, you’ll understand why you need a press release drafted before pitching (and read this one on how to structure a press release). It’s now time to pitch it to a journalist, so, thoroughly preparing yourself beforehand can make a two-minute phone call a breeze. Here’s three top tips for [...]

Lessons in pitching2018-11-26T17:04:37+01:00

Why create a press release?

2018-11-21T16:00:34+01:00

You’ll find lots of information to help you write a press release, referring to the headline, content and editor’s notes required. But rarely do they tell you why you’re bothering to write a press release – where has this infamous document come from and why is it useful? We have a proven media relations process [...]

Why create a press release?2018-11-21T16:00:34+01:00

7 deadly PR sins series: Ignorance

2018-05-29T11:24:11+01:00

Can you be ignorant without knowing it? Are you sometimes rude? Is it possible that your press releases earn you nothing more than an irritated eye-roll when read? I would put money on it. Want to know why? You’re so caught up in your brand and getting your message out there you’ve forgotten about the [...]

7 deadly PR sins series: Ignorance2018-05-29T11:24:11+01:00