What PR can do for a small business

2019-05-23T10:45:18+01:00

If you’ve read our previous post, then you’ll have insider knowledge of the 3 PR tools that are already in your back pocket. Read that alongside this blog and you’re all set. But small business owners might overlook the power of PR in their community for many reasons; be it lack of confidence, not understanding [...]

What PR can do for a small business2019-05-23T10:45:18+01:00

The 3 PR tools you already have… but didn’t know about

2019-05-13T17:04:36+01:00

People often assume that to do PR successfully, you have to enlist the support of a super-duper agency (have we met?!) to do the hard work for you. Although we’re not in the business of making ourselves redundant, there are plenty of things you can be doing in-house. Securing coverage for your brand isn’t always [...]

The 3 PR tools you already have… but didn’t know about2019-05-13T17:04:36+01:00

Why you should call journalist before sending a press release

2019-02-15T11:33:50+01:00

We’ve already talked about why you should create a press release and how to pick up the phone to to a journalist, but let’s talk about why making initial contact over the phone is so important. Start by asking yourself this simple question. How many emails do you receive on an average day? As a [...]

Why you should call journalist before sending a press release2019-02-15T11:33:50+01:00

Lessons in pitching

2018-11-26T17:04:37+01:00

If you’ve read our previous post, you’ll understand why you need a press release drafted before pitching (and read this one on how to structure a press release). It’s now time to pitch it to a journalist, so, thoroughly preparing yourself beforehand can make a two-minute phone call a breeze. Here’s three top tips for [...]

Lessons in pitching2018-11-26T17:04:37+01:00

Why create a press release?

2018-11-21T16:00:34+01:00

You’ll find lots of information to help you write a press release, referring to the headline, content and editor’s notes required. But rarely do they tell you why you’re bothering to write a press release – where has this infamous document come from and why is it useful? We have a proven media relations process [...]

Why create a press release?2018-11-21T16:00:34+01:00

7 deadly PR sins series: Ignorance

2018-05-29T11:24:11+01:00

Can you be ignorant without knowing it? Are you sometimes rude? Is it possible that your press releases earn you nothing more than an irritated eye-roll when read? I would put money on it. Want to know why? You’re so caught up in your brand and getting your message out there you’ve forgotten about the [...]

7 deadly PR sins series: Ignorance2018-05-29T11:24:11+01:00