Legend has it there’s no such thing as bad PR. At TeamRev, we (mostly!) know this not to be true and, frustratingly, this seems to be the go-to line for anyone first dipping their toe into the world of media communications. Sorry to disappoint you but there is indeed such a thing as bad PR [...]
The no.1. best photo for PR is the one that gets you the coverage, it tells the story and there’s no need for you to really say anything else. But we’re rarely on the scene when the news is happening and have to rely on our clients to send us a snap after the fact. [...]
“Five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” David Ogilvy, known as the Father of Advertising Think about that quote for a second. Why would you let your content-writing efforts go to waste if you [...]
PR is NOT a lot of things. That’s an odd start to a blog post isn’t it? We should probably rewind at this point and say that many people get confused about what PR actually is. And sometimes, it’s easier to explain what it is, by first telling you, what it is not. PR is [...]
To put it simply, yes and no. PR and Journalism are like two sides of the same coin and it’s easy to see why the two professions are sometimes thought to be the same thing. Nowadays, a lot of Journalism graduates edge towards PR as the general foundations for both jobs are similar: they both [...]
There really is no ‘I’ in team. The oldest cliché in the book, we know…but if it ain’t broke (sorry!) then why try to fix it? Teamwork has stood the test of time because of the collaborative nature of considering an idea with someone else. No matter the sector your business operates in, creativity breeds [...]
Everyone loves winning awards. And they’re great for building trust and raising the profile of you and your business. There really is no right and wrong way to enter, but we know lots of brands struggle with knowing quite where to start. It’s easy to get yourself in a tangle so, we thought we’d share [...]
We’ve already talked about why you should create a press release and how to pick up the phone to to a journalist, but let’s talk about why making initial contact over the phone is so important. Start by asking yourself this simple question. How many emails do you receive on an average day? As a [...]
If you’ve read our previous post, you’ll understand why you need a press release drafted before pitching (and read this one on how to structure a press release). It’s now time to pitch it to a journalist, so, thoroughly preparing yourself beforehand can make a two-minute phone call a breeze. Here’s three top tips for [...]
You’ll find lots of information to help you write a press release, referring to the headline, content and editor’s notes required. But rarely do they tell you why you’re bothering to write a press release – where has this infamous document come from and why is it useful? We have a proven media relations process [...]
