expert advice - Rev PR

The 3 best types of photos for PR

What are the best photos for PR? Glad you asked! The no.1. photo for PR is the one that gets you the coverage, it tells the story and there’s no

How many leads will my PR activity generate?

Generation of leads is a topic that is often at the forefront of people’s minds when it comes to investing in PR. It’s a perfectly reasonable question. In business, we’re

Why you should hold a grand opening event

Now. And in person. It feels especially relevant to be talking about this, given that we’re taking the long-awaited steps towards a collective ‘Grand Opening’ as a nation. Shopping centres and high streets have gleefully swept away the tumbleweeds and welcomed customers back with open arms – albeit masked and distanced in many cases.

PR for you franchise – too risky?

Spoiler alert. No. No, it’s not. Please forgive the clickbaity headline. What we actually mean is more along the lines of, ‘Do you think PR is too risky to invest in? And if so, why is that? And what risks TO your business are you overlooking when you’re in that risk mindset?’ But that’s not a very catchy title.

Don’t be a last-minute hero

We considered calling this blog ‘don’t be a last-minute Larry’ but seeing as it’s partly about us, we – errr – went with hero instead. So, here’s the thing. Team

PR in lockdown

Well, here we are again folks. We just want to start by saying that we hope you’re all well and staying safe. For us here at Rev, it really is

The greatest form of flattery?

It’s imitation, so they say. And if you copy someone’s fashion style or their haircut, they may well be flattered. But copy someone’s content or present their IP as your

Growth in challenging times

PSA: we’re about to address a sensitive subject… Growing your business in the current climate. Striving for growth, leveraging opportunities in the market and supporting current and future sales. Obviously,

How to work with influencers as part of your PR strategy

Unless you’ve been living under a rock for the past few years, you’ll have noticed the rise of influencers. For the past couple of seasons, Strictly has included YouTubers as

How B2B PR affects franchise recruitment

Media coverage in B2B publications, also referred to as ‘trade press’, is something that many businesses don’t link to their franchise recruitment efforts – either mentally or strategically. By now,