Seven weeks, seven sins... it's the final instalment of our Seven deadly PR sins blog series. Sin 7: Denial SPOILER ALERT: you won’t get any PR coverage if you don’t actively plan and prepare your content. Of course, we’re going to be biased, but we think it’s something that every business – no matter how [...]
Here's the penultimate instalment in our series of 7 deadly PR sins... Sin 6: Greed Everyone wants results. And it’s completely normal to want more. But no one likes a greedy guts! We’re all guilty of being greedy when it comes to our businesses - and we don’t mean financially. In the world of PR, [...]
And, just like that, the fifth PR sin in our series of 7 deadly PR sins has arrived… Sin 5: Wrath Not to be confused with slagging off the competition! The PR sin of wrath focuses on how you conduct yourself when faced with negativity in a public forum. These days this happens most often [...]
A week has flown by and so, here’s the fourth PR sin in our series of 7 deadly PR sins… Sin 4: Ego trips We could have lumped this in with Sin 2 (indulging yourself) as it’s along a similar vein. And yes, it’s one we have to really watch ourselves, more down to the [...]
Moving swiftly on, here's the third PR sin in our series of 7 deadly PR sins... Sin 3: Being ignorant Can you be ignorant without knowing it? Are you wasting a journalist’s time with this PR sin? Is it possible that your press releases earn you nothing more than an irritated eye-roll when read? I [...]
Times sure do change in the world of PR but, you know, some things are carved in stone. Once upon a time, we laid out seven deadly PR sins in our quest to help you avoid a glut of face-palm-worthy content. In response to an ever-changing landscape, we’ve decided that it’s time to dust off [...]
When it comes to increasing brand awareness through the powers of PR, there’s no magic formula. If there was, then trust us… we would have bottled the stuff by now and be living on a private island with pools filled with champagne. We will let you in on a little secret though. One of our [...]
We’ve all seen it - someone being interviewed on the TV on behalf of a company who should be impressing us with their knowledge and calm persona but is actually making us laugh out loud or inwardly cringe. Those same brand representatives are often wheeled out for all sorts of public engagements - sitting on [...]
We all hate Mondays… right? For TeamRev, that really couldn’t be further from the truth. Admittedly, there’s a little less enthusiasm flying around the office in the early hours of a Monday morning than there is on a Friday evening – but after our morning catch-up, we’re back in top gear and raring to go. [...]
Okay, that was 11, but did that entice you to read on? Whether it’s a headline (we wrote about that here), an email subject or the first sentence of your telephone pitch, getting your point across quickly and succinctly is extremely important. Think about the times you’re watching the news or listening to the bulletin [...]
