It’s imitation, so they say. And if you copy someone’s fashion style or their haircut, they may well be flattered. But copy someone’s content or present their IP as your own and at best you’ll find yourself with a disgruntled peer. And, at worst, with a legal case on your hands. In fact, this happened [...]
PSA: we’re about to address a sensitive subject... Growing your business in the current climate. Striving for growth, leveraging opportunities in the market and supporting current and future sales. Obviously, lots of businesses and, therefore, lots of individuals, find themselves in a very challenging situation right now and this is in no way intended to [...]
Unless you’ve been living under a rock for the past few years, you’ll have noticed the rise of influencers. For the past couple of seasons, Strictly has included YouTubers as part of their line-up. This wasn’t just because influencers are becoming a recognised part of business nowadays, but the show would be waltzed into the [...]
Media coverage in B2B publications, also referred to as ‘trade press’, is something that many businesses don’t link to their franchise recruitment efforts – either mentally or strategically. By now, you may have received our infographic which looks at how all PR affects franchise recruitment. It splits PR into three sub sections - franchise, B2B [...]
Consistent PR activity is a critical component of any business development strategy. Whether you decide to manage PR activity in-house or enlist the support of an external agency, PR is well worth the investment of budget, resource or both. When you don’t have the skills in-house, one of the biggest challenges is finding the right [...]
PR and social media fall in the same category as Fred and Ginger, Ant and Dec, Edina and Patsy. When they’re done well, they work in harmony and can produce a whole host of results. And like all great partnerships, one of them can help leverage the other. We’re constantly talking about the two working [...]
Whether it’s someone on TV telling us they want to exit BREXIT when they mean exit the EU or your teenager who only seems to write in confusing acronyms (LOL, YOLO, STBY, THX), it’s no wonder we all detest jargon. Overly-complicated acronyms, highbrow terms and convoluted references are enough to send our already overworked brains [...]
We’ve made it through Halloween, today is Bonfire Night (anyone reading this not from the UK, Google “Guy Fawkes”) and next we’ll be ignoring (or culturally misappropriating) Thanksgiving. But we’re up for all of it at TeamRev - here’s why… SEASONS give us so much to play with. Whether it’s the four seasons with climatic [...]
Proofreading is so important to us at Team Rev. It’s just part of our daily quality control process and we couldn’t recommend it enough. When you’re producing content, whether it’s for website copy, a press release or your social media, it’s crucial to give it a once-over before it goes anywhere. It’s the final step [...]
Seven weeks, seven sins... it's the final instalment of our Seven deadly PR sins blog series. Sin 7: Denial SPOILER ALERT: you won’t get any PR coverage if you don’t actively plan and prepare your content. Of course, we’re going to be biased, but we think it’s something that every business – no matter how [...]
