Spoiler alert. No. No, it’s not. Please forgive the clickbaity headline. What we actually mean is more along the lines of, ‘Do you think PR is too risky to invest in? And if so, why is that? And what risks TO your business are you overlooking when you’re in that risk mindset?’ But that’s not [...]
Now. And in person. It feels especially relevant to be talking about this, given that we’re taking the long-awaited steps towards a collective ‘Grand Opening’ as a nation. Shopping centres and high streets have gleefully swept away the tumbleweeds and welcomed customers back with open arms – albeit masked and distanced in many cases. What [...]
We considered calling this blog ‘don’t be a last-minute Larry’ but seeing as it’s partly about us, we - errr - went with hero instead. So, here’s the thing. Team Rev proudly create and post fortnightly blogs that are designed to add some value, give advice and, dare we say it, perhaps even entertain. We [...]
Well, here we are again folks. We just want to start by saying that we hope you’re all well and staying safe. For us here at Rev, it really is business as usual – in fact, we’re busier than ever. And we wanted to take this opportunity to share with you how you can make [...]
It’s imitation, so they say. And if you copy someone’s fashion style or their haircut, they may well be flattered. But copy someone’s content or present their IP as your own and at best you’ll find yourself with a disgruntled peer. And, at worst, with a legal case on your hands. In fact, this happened [...]
PSA: we’re about to address a sensitive subject... Growing your business in the current climate. Striving for growth, leveraging opportunities in the market and supporting current and future sales. Obviously, lots of businesses and, therefore, lots of individuals, find themselves in a very challenging situation right now and this is in no way intended to [...]
Unless you’ve been living under a rock for the past few years, you’ll have noticed the rise of influencers. For the past couple of seasons, Strictly has included YouTubers as part of their line-up. This wasn’t just because influencers are becoming a recognised part of business nowadays, but the show would be waltzed into the [...]
Media coverage in B2B publications, also referred to as ‘trade press’, is something that many businesses don’t link to their franchise recruitment efforts – either mentally or strategically. By now, you may have received our infographic which looks at how all PR affects franchise recruitment. It splits PR into three sub sections - franchise, B2B [...]
Consistent PR activity is a critical component of any business development strategy. Whether you decide to manage PR activity in-house or enlist the support of an external agency, PR is well worth the investment of budget, resource or both. When you don’t have the skills in-house, one of the biggest challenges is finding the right [...]
PR and social media fall in the same category as Fred and Ginger, Ant and Dec, Edina and Patsy. When they’re done well, they work in harmony and can produce a whole host of results. And like all great partnerships, one of them can help leverage the other. We’re constantly talking about the two working [...]
