To put it simply, yes and no. PR and Journalism are like two sides of the same coin and it’s easy to see why the two professions are sometimes thought to be the same thing. Nowadays, a lot of Journalism graduates edge towards PR as the general foundations for both jobs are similar: they both [...]
There really is no ‘I’ in team. The oldest cliché in the book, we know…but if it ain’t broke (sorry!) then why try to fix it? Teamwork has stood the test of time because of the collaborative nature of considering an idea with someone else. No matter the sector your business operates in, creativity breeds [...]
Everyone loves winning awards. And they’re great for building trust and raising the profile of you and your business. There really is no right and wrong way to enter, but we know lots of brands struggle with knowing quite where to start. It’s easy to get yourself in a tangle so, we thought we’d share [...]
We’ve already talked about why you should create a press release and how to pick up the phone to to a journalist, but let’s talk about why making initial contact over the phone is so important. Start by asking yourself this simple question. How many emails do you receive on an average day? As a [...]
If you’ve read our previous post, you’ll understand why you need a press release drafted before pitching (and read this one on how to structure a press release). It’s now time to pitch it to a journalist, so, thoroughly preparing yourself beforehand can make a two-minute phone call a breeze. Here’s three top tips for [...]
You’ll find lots of information to help you write a press release, referring to the headline, content and editor’s notes required. But rarely do they tell you why you’re bothering to write a press release – where has this infamous document come from and why is it useful? We have a proven media relations process [...]
Global Franchise magazine asked us to write an article on how receptive the UK market is to international franchise brands. With the uncertainty of Brexit still looming, here's what TeamRev has to say on the subject... read the whole article here.
Writing a well-structured press release is a great way to get key information about your brand’s news or story to the media. Maybe you have pitched an idea to a journalist or a blogger has asked for more information about your product launch, either way, this is your opportunity to get your brand’s information across [...]
Rev PR are very pleased to be speaking at the British Franchise Association’s Women in Franchising conference on 16th November. We’ll be sharing the stage with Catriona Berry from Merry Maids to discuss using PR to raise your brand profile and how to deal with enquiries. This blog is a quick intro to explain what [...]
In case you’ve never heard of it, AVE stands for Advertising Value Equivalency – how much it would have cost to buy the same space in the media where you gained any PR coverage. Whilst it’s been around for decades, this way of valuing the results of PR campaigns has become more and more maligned [...]
