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What PR is not

PR is NOT a lot of things. That’s an odd start to a blog post isn’t it? We should probably rewind at this point and say that many people get

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old telephone

Lessons in pitching

If you’ve read our previous post, you’ll understand why you need a press release drafted before pitching (and read this one on how to structure a press release). It’s now

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Why create a press release?

You’ll find lots of information to help you write a press release, referring to the headline, content and editor’s notes required. But rarely do they tell you why you’re bothering

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