It’s imitation, so they say. And if you copy someone’s fashion style or their haircut, they may well be flattered. But copy someone’s content or present their IP as your own and at best you’ll find yourself with a disgruntled peer. And, at worst, with a legal case on your hands. In fact, this happened [...]
You know that PR is valuable. You’re on board, you’re bought in. You get it. But no matter how hard you try, no matter how many you write and how many people you send them out to, your press releases just aren’t being picked up. Why? We can think of a few reasons. You’ve written [...]
Ok, we know only some people (possibly of a certain age) will get that title. But it’s worth it to know that those of you who who do will be singing that in your head for the rest of the day. Now, to business. Ever been told that you need to ‘SEO’ your online content [...]
Whether it’s someone on TV telling us they want to exit BREXIT when they mean exit the EU or your teenager who only seems to write in confusing acronyms (LOL, YOLO, STBY, THX), it’s no wonder we all detest jargon. Overly-complicated acronyms, highbrow terms and convoluted references are enough to send our already overworked brains [...]
Proofreading is so important to us at Team Rev. It’s just part of our daily quality control process and we couldn’t recommend it enough. When you’re producing content, whether it’s for website copy, a press release or your social media, it’s crucial to give it a once-over before it goes anywhere. It’s the final step [...]
Seven weeks, seven sins... it's the final instalment of our Seven deadly PR sins blog series. Sin 7: Denial SPOILER ALERT: you won’t get any PR coverage if you don’t actively plan and prepare your content. Of course, we’re going to be biased, but we think it’s something that every business – no matter how [...]
A week has flown by and so, here’s the fourth PR sin in our series of 7 deadly PR sins… Sin 4: Ego trips We could have lumped this in with Sin 2 (indulging yourself) as it’s along a similar vein. And yes, it’s one we have to really watch ourselves, more down to the [...]
Moving swiftly on, here's the third PR sin in our series of 7 deadly PR sins... Sin 3: Being ignorant Can you be ignorant without knowing it? Are you wasting a journalist’s time with this PR sin? Is it possible that your press releases earn you nothing more than an irritated eye-roll when read? I [...]
Times sure do change in the world of PR but, you know, some things are carved in stone. Once upon a time, we laid out seven deadly PR sins in our quest to help you avoid a glut of face-palm-worthy content. In response to an ever-changing landscape, we’ve decided that it’s time to dust off [...]
Okay, that was 11, but did that entice you to read on? Whether it’s a headline (we wrote about that here), an email subject or the first sentence of your telephone pitch, getting your point across quickly and succinctly is extremely important. Think about the times you’re watching the news or listening to the bulletin [...]
