Is PR the same as Journalism?

2019-02-06T16:29:29+00:00

To put it simply, yes and no. PR and Journalism are like two sides of the same coin and it’s easy to see why the two professions are sometimes thought to be the same thing. Nowadays, a lot of Journalism graduates edge towards PR as the general foundations for both jobs are similar: they both [...]

Is PR the same as Journalism?2019-02-06T16:29:29+00:00

The benefits of (dream) teamwork

2019-01-23T17:28:09+00:00

There really is no ‘I’ in team. The oldest cliché in the book, we know…but if it ain’t broke (sorry!) then why try to fix it? Teamwork has stood the test of time because of the collaborative nature of considering an idea with someone else. No matter the sector your business operates in, creativity breeds [...]

The benefits of (dream) teamwork2019-01-23T17:28:09+00:00

You’ve got to be in it, to win it: tips for award entries

2019-01-08T16:06:51+00:00

Everyone loves winning awards. And they’re great for building trust and raising the profile of you and your business. There really is no right and wrong way to enter, but we know lots of brands struggle with knowing quite where to start. It’s easy to get yourself in a tangle so, we thought we’d share [...]

You’ve got to be in it, to win it: tips for award entries2019-01-08T16:06:51+00:00

Why you should call journalist before sending a press release

2019-02-15T11:33:50+00:00

We’ve already talked about why you should create a press release and how to pick up the phone to to a journalist, but let’s talk about why making initial contact over the phone is so important. Start by asking yourself this simple question. How many emails do you receive on an average day? As a [...]

Why you should call journalist before sending a press release2019-02-15T11:33:50+00:00

Lessons in pitching

2018-11-26T17:04:37+00:00

If you’ve read our previous post, you’ll understand why you need a press release drafted before pitching (and read this one on how to structure a press release). It’s now time to pitch it to a journalist, so, thoroughly preparing yourself beforehand can make a two-minute phone call a breeze. Here’s three top tips for [...]

Lessons in pitching2018-11-26T17:04:37+00:00

Why create a press release?

2018-11-21T16:00:34+00:00

You’ll find lots of information to help you write a press release, referring to the headline, content and editor’s notes required. But rarely do they tell you why you’re bothering to write a press release – where has this infamous document come from and why is it useful? We have a proven media relations process [...]

Why create a press release?2018-11-21T16:00:34+00:00