5 tips for writing a great headline

2019-02-18T17:18:34+01:00

“Five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” David Ogilvy, known as the Father of Advertising Think about that quote for a second. Why would you let your content-writing efforts go to waste if you [...]

5 tips for writing a great headline2019-02-18T17:18:34+01:00

What PR is not

2019-02-15T11:50:58+01:00

PR is NOT a lot of things. That’s an odd start to a blog post isn’t it? We should probably rewind at this point and say that many people get confused about what PR actually is. And sometimes, it’s easier to explain what it is, by first telling you, what it is not. PR is [...]

What PR is not2019-02-15T11:50:58+01:00

Is PR the same as Journalism?

2019-02-06T16:29:29+01:00

To put it simply, yes and no. PR and Journalism are like two sides of the same coin and it’s easy to see why the two professions are sometimes thought to be the same thing. Nowadays, a lot of Journalism graduates edge towards PR as the general foundations for both jobs are similar: they both [...]

Is PR the same as Journalism?2019-02-06T16:29:29+01:00

Grateful or Grinch?

2018-12-19T15:15:50+01:00

With Christmas just around the corner, you’re no doubt caught up in a whirlwind of festive activity. PR never sleeps and so, even though our clients might be starting to think about slowing down for the holidays, it’s business as usual here at Rev PR! But amidst the feverish copywriting, pitching and media relations, and [...]

Grateful or Grinch?2018-12-19T15:15:50+01:00

Why you should call journalist before sending a press release

2019-02-15T11:33:50+01:00

We’ve already talked about why you should create a press release and how to pick up the phone to to a journalist, but let’s talk about why making initial contact over the phone is so important. Start by asking yourself this simple question. How many emails do you receive on an average day? As a [...]

Why you should call journalist before sending a press release2019-02-15T11:33:50+01:00

Lessons in pitching

2018-11-26T17:04:37+01:00

If you’ve read our previous post, you’ll understand why you need a press release drafted before pitching (and read this one on how to structure a press release). It’s now time to pitch it to a journalist, so, thoroughly preparing yourself beforehand can make a two-minute phone call a breeze. Here’s three top tips for [...]

Lessons in pitching2018-11-26T17:04:37+01:00

Why create a press release?

2018-11-21T16:00:34+01:00

You’ll find lots of information to help you write a press release, referring to the headline, content and editor’s notes required. But rarely do they tell you why you’re bothering to write a press release – where has this infamous document come from and why is it useful? We have a proven media relations process [...]

Why create a press release?2018-11-21T16:00:34+01:00