To put it simply, yes and no. PR and Journalism are like two sides of the same coin and it’s easy to see why the two professions are sometimes thought to be the same thing. Nowadays, a lot of Journalism graduates edge towards PR as the general foundations for both jobs are similar: they both [...]
With Christmas just around the corner, you’re no doubt caught up in a whirlwind of festive activity. PR never sleeps and so, even though our clients might be starting to think about slowing down for the holidays, it’s business as usual here at Rev PR! But amidst the feverish copywriting, pitching and media relations, and [...]
We’ve already talked about why you should create a press release and how to pick up the phone to to a journalist, but let’s talk about why making initial contact over the phone is so important. Start by asking yourself this simple question. How many emails do you receive on an average day? As a [...]
If you’ve read our previous post, you’ll understand why you need a press release drafted before pitching (and read this one on how to structure a press release). It’s now time to pitch it to a journalist, so, thoroughly preparing yourself beforehand can make a two-minute phone call a breeze. Here’s three top tips for [...]
You’ll find lots of information to help you write a press release, referring to the headline, content and editor’s notes required. But rarely do they tell you why you’re bothering to write a press release – where has this infamous document come from and why is it useful? We have a proven media relations process [...]
Global Franchise magazine asked us to write an article on how receptive the UK market is to international franchise brands. With the uncertainty of Brexit still looming, here's what TeamRev has to say on the subject... read the whole article here.
In the fickle world of business, your success or failure often hinges upon a somewhat unquantifiable metric: the relationships and reputation you have developed over time and now carry with you. In today’s online marketplace, scorecards such as your net promoter level and the ratings achieved on sites such as TripAdvisor (or your industry equivalent) [...]
Not to be confused with slagging off the competition! The PR sin of wrath focuses on how you conduct yourself when faced with negativity in a public forum which, let’s be honest, these days means mainly online. We all know (or at least most of us do!) how to behave when networking or at industry [...]