Lessons in pitching

2018-11-26T17:04:37+00:00

If you’ve read our previous post, you’ll understand why you need a press release drafted before pitching (and read this one on how to structure a press release). It’s now time to pitch it to a journalist, so, thoroughly preparing yourself beforehand can make a two-minute phone call a breeze. Here’s three top tips for [...]

Lessons in pitching2018-11-26T17:04:37+00:00

Why create a press release?

2018-11-21T16:00:34+00:00

You’ll find lots of information to help you write a press release, referring to the headline, content and editor’s notes required. But rarely do they tell you why you’re bothering to write a press release – where has this infamous document come from and why is it useful? We have a proven media relations process [...]

Why create a press release?2018-11-21T16:00:34+00:00

Writing a Press Release – getting the structure right

2018-05-29T11:21:37+00:00

Writing a well-structured press release is a great way to get key information about your brand’s news or story to the media. Maybe you have pitched an idea to a journalist or a blogger has asked for more information about your product launch, either way, this is your opportunity to get your brand’s information across [...]

Writing a Press Release – getting the structure right2018-05-29T11:21:37+00:00

How PR can help your company grow

2018-05-29T11:21:37+00:00

Rev PR are very pleased to be speaking at the British Franchise Association’s Women in Franchising conference on 16th November. We’ll be sharing the stage with Catriona Berry from Merry Maids to discuss using PR to raise your brand profile and how to deal with enquiries. This blog is a quick intro to explain what [...]

How PR can help your company grow2018-05-29T11:21:37+00:00

The difference between PR and marketing

2018-05-29T11:22:41+00:00

PR and marketing: you hear them in the same sentence so often, it’s easy to think of them as one and the same thing. And you’d be surprised how many people do confuse the two or aren’t really sure what comes under each umbrella. In reality, they are significantly different and require very specific skills, [...]

The difference between PR and marketing2018-05-29T11:22:41+00:00

Who do you think you’re talking to?

2018-05-29T11:22:41+00:00

No really. I mean… do you even know? You’d be amazed how many people sit down to write a press release, a blog or some form of editorial without even considering the most important part of the whole piece… the audience. For instance, writing this blog, I know it’s most likely to be read by [...]

Who do you think you’re talking to?2018-05-29T11:22:41+00:00

Why is giving a monetary value to press coverage (AVE) so unpopular with PR professionals?

2018-05-29T11:21:38+00:00

In case you’ve never heard of it, AVE stands for Advertising Value Equivalency – how much it would have cost to buy the same space in the media where you gained any PR coverage. Whilst it’s been around for decades, this way of valuing the results of PR campaigns has become more and more maligned [...]

Why is giving a monetary value to press coverage (AVE) so unpopular with PR professionals?2018-05-29T11:21:38+00:00

We’re in the media again!

2018-05-29T11:21:38+00:00

This time we're in Elite Franchise magazine talking about the importance of using franchisee stories in your PR. You can read the full article by clicking here or pick up the January 2017 issue of Elite Franchise. It's great to see our client, Ian Christelow from ActionCOACH, providing expert comment too.

We’re in the media again!2018-05-29T11:21:38+00:00