copywriting - Rev PR

Seven deadly PR sins part 4: Ego trips

A week has flown by and so, here’s the fourth PR sin in our series of 7 deadly PR sins… Sin 4: Ego trips We could have lumped this in

Seven deadly PR sins part 3: Ignorance

Moving swiftly on, here’s the third PR sin in our series of 7 deadly PR sins… Sin 3: Being ignorant Can you be ignorant without knowing it? Are you wasting

Seven deadly PR sins – the first

Times sure do change in the world of PR but, you know, some things are carved in stone. Once upon a time, we laid out seven deadly PR sins in

PR to grab attention in 10 words or less!

Making an impact with your content is key – but if you can’t grab the attention of your audience to begin with, what’s the point of all the rest?? Whether

5 Tips for Writing a Great Headline

“Five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” David Ogilvy,

Is PR the same as Journalism?

To put it simply, yes and no. PR and Journalism are like two sides of the same coin and it’s easy to see why the two professions are sometimes thought

The difference between PR and marketing

PR and marketing: you hear them in the same sentence so often, it’s easy to think of them as one and the same thing. And you’d be surprised how many

Who do you think you’re talking to?

No really. I mean… do you even know? You’d be amazed how many people sit down to write a press release, a blog or some form of editorial without even