Why size doesn’t matter when it comes to PR 

2020-07-21T14:33:20+01:00

The fundamental aim of public relations is simple: to get your message in front of your target audience. So, once you’ve worked out what your news story or pitch is going to be about (the message) you need to establish who you’re looking to reach with the content (the audience). With any PR activity, different [...]

Why size doesn’t matter when it comes to PR 2020-07-21T14:33:20+01:00

Internal comms: a PR discipline

2020-06-19T14:49:48+01:00

Before we get started, for anyone who doesn’t work in a PR disciple or function, it’s good to have a quick reminder that public relations is about communicating with all of your audiences. And that includes your internal stakeholders too. We’re going to hazard a guess and say that internal comms probably isn’t top of [...]

Internal comms: a PR discipline2020-06-19T14:49:48+01:00

External comms: navigating change

2020-06-19T14:53:07+01:00

For the purpose of this blog, in relation to your external audiences, we’re talking about communicating to both your customers and your franchise prospects. Don’t worry about whether you’re a B2B or B2C, a product or a service brand – it doesn’t matter, this is all relevant to you. What does matter, arguably more than [...]

External comms: navigating change2020-06-19T14:53:07+01:00

How PR works with advertising

2020-05-28T16:29:14+01:00

“Advertising is what you pay for, PR is what you pray for” – Helen Woodward, first female advertising executive in the US. Some people don’t know the difference between PR and advertising. It can be because neither are really on their radar on a professional level or because the two just meld into one area [...]

How PR works with advertising2020-05-28T16:29:14+01:00

Growth in challenging times

2020-05-12T15:52:35+01:00

PSA: we’re about to address a sensitive subject... Growing your business in the current climate. Striving for growth, leveraging opportunities in the market and supporting current and future sales. Obviously, lots of businesses and, therefore, lots of individuals, find themselves in a very challenging situation right now and this is in no way intended to [...]

Growth in challenging times2020-05-12T15:52:35+01:00

Why PR is crucial for your business launch

2020-04-24T14:32:46+01:00

What comes to mind when you say the words ‘grand opening’? Balloons, red carpets, dignitaries shaking hands? All of the above? Grand openings don’t have to break the bank to bring in the crowds – in fact, a grand opening doesn’t always mean hosting a physical event at all. In some cases, a grand opening [...]

Why PR is crucial for your business launch2020-04-24T14:32:46+01:00

How to work with influencers as part of your PR strategy

2020-04-14T15:47:55+01:00

Unless you’ve been living under a rock for the past few years, you’ll have noticed the rise of influencers. For the past couple of seasons, Strictly has included YouTubers as part of their line-up. This wasn’t just because influencers are becoming a recognised part of business nowadays, but the show would be waltzed into the [...]

How to work with influencers as part of your PR strategy2020-04-14T15:47:55+01:00

How consumer PR affects franchise recruitment

2020-04-01T10:09:23+01:00

In the last of our three-part series, we look at how consumer PR impacts your franchise recruitment. How your consumer PR reaches and influences someone thinking about investing in a franchise is not going to be the primary consideration for your team running consumer campaigns, but it should be part of their evaluation process… and [...]

How consumer PR affects franchise recruitment2020-04-01T10:09:23+01:00

How to choose a PR agency

2020-02-10T14:28:17+00:00

Consistent PR activity is a critical component of any business development strategy. Whether you decide to manage PR activity in-house or enlist the support of an external agency, PR is well worth the investment of budget, resource or both. When you don’t have the skills in-house, one of the biggest challenges is finding the right [...]

How to choose a PR agency2020-02-10T14:28:17+00:00

How the social media and PR partnership works

2020-01-14T16:05:54+00:00

PR and social media fall in the same category as Fred and Ginger, Ant and Dec, Edina and Patsy. When they’re done well, they work in harmony and can produce a whole host of results. And like all great partnerships, one of them can help leverage the other. We’re constantly talking about the two working [...]

How the social media and PR partnership works2020-01-14T16:05:54+00:00
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