Is PR too risky for you?

2021-06-17T15:01:52+01:00

Spoiler alert. No. No, it’s not. Please forgive the clickbaity headline. What we actually mean is more along the lines of, ‘Do you think PR is too risky to invest in? And if so, why is that? And what risks TO your business are you overlooking when you’re in that risk mindset?’ But that’s not [...]

Is PR too risky for you?2021-06-17T15:01:52+01:00

Why you should hold a grand opening event

2021-04-20T13:51:13+01:00

Now. And in person. It feels especially relevant to be talking about this, given that we’re taking the long-awaited steps towards a collective ‘Grand Opening’ as a nation. Shopping centres and high streets have gleefully swept away the tumbleweeds and welcomed customers back with open arms – albeit masked and distanced in many cases. What [...]

Why you should hold a grand opening event2021-04-20T13:51:13+01:00

What’s the point in writing a blog?

2021-02-08T14:46:27+00:00

Trust us, it’s a question we ask ourselves on a regular basis. Thinking up something new to write every month or, if you’re a glutton for punishment, fortnight, can be a real hurdle. We get it. That being said, blogs are a really important part of your PR and marketing activity. So, despite the pain, [...]

What’s the point in writing a blog?2021-02-08T14:46:27+00:00

PR in lockdown

2021-01-13T12:37:58+00:00

Well, here we are again folks. We just want to start by saying that we hope you’re all well and staying safe. For us here at Rev, it really is business as usual – in fact, we’re busier than ever. And we wanted to take this opportunity to share with you how you can make [...]

PR in lockdown2021-01-13T12:37:58+00:00

Why size doesn’t matter when it comes to PR 

2020-07-21T14:33:20+01:00

The fundamental aim of public relations is simple: to get your message in front of your target audience. So, once you’ve worked out what your news story or pitch is going to be about (the message) you need to establish who you’re looking to reach with the content (the audience). With any PR activity, different [...]

Why size doesn’t matter when it comes to PR 2020-07-21T14:33:20+01:00

Internal comms: a PR discipline

2020-06-19T14:49:48+01:00

Before we get started, for anyone who doesn’t work in a PR disciple or function, it’s good to have a quick reminder that public relations is about communicating with all of your audiences. And that includes your internal stakeholders too. We’re going to hazard a guess and say that internal comms probably isn’t top of [...]

Internal comms: a PR discipline2020-06-19T14:49:48+01:00

External comms: navigating change

2020-06-19T14:53:07+01:00

For the purpose of this blog, in relation to your external audiences, we’re talking about communicating to both your customers and your franchise prospects. Don’t worry about whether you’re a B2B or B2C, a product or a service brand – it doesn’t matter, this is all relevant to you. What does matter, arguably more than [...]

External comms: navigating change2020-06-19T14:53:07+01:00

How PR works with advertising

2020-05-28T16:29:14+01:00

“Advertising is what you pay for, PR is what you pray for” – Helen Woodward, first female advertising executive in the US. Some people don’t know the difference between PR and advertising. It can be because neither are really on their radar on a professional level or because the two just meld into one area [...]

How PR works with advertising2020-05-28T16:29:14+01:00

Growth in challenging times

2020-05-12T15:52:35+01:00

PSA: we’re about to address a sensitive subject... Growing your business in the current climate. Striving for growth, leveraging opportunities in the market and supporting current and future sales. Obviously, lots of businesses and, therefore, lots of individuals, find themselves in a very challenging situation right now and this is in no way intended to [...]

Growth in challenging times2020-05-12T15:52:35+01:00
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