How many leads will my PR activity generate?
Generation of leads is a topic that is often at the forefront of people’s minds when it comes to investing in PR. It’s a perfectly reasonable question. In business, we’re
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Why you should hold a grand opening event
Now. And in person. It feels especially relevant to be talking about this, given that we’re taking the long-awaited steps towards a collective ‘Grand Opening’ as a nation. Shopping centres and high streets have gleefully swept away the tumbleweeds and welcomed customers back with open arms – albeit masked and distanced in many cases.
PR for you franchise – too risky?
Spoiler alert. No. No, it’s not. Please forgive the clickbaity headline. What we actually mean is more along the lines of, ‘Do you think PR is too risky to invest in? And if so, why is that? And what risks TO your business are you overlooking when you’re in that risk mindset?’ But that’s not a very catchy title.
The difference between PR and marketing
Hello again folks. Recently we were pondering that age-old question that we get asked, oh, only about 10 times each month. And you know what that means. Yup, a blog
What’s the point in writing a blog?
Trust us, it’s a question we ask ourselves on a regular basis. Thinking up something new to write every month or, if you’re a glutton for punishment, fortnight, can be
PR in lockdown
Well, here we are again folks. We just want to start by saying that we hope you’re all well and staying safe. For us here at Rev, it really is
Why size doesn’t matter when it comes to PR
The fundamental aim of public relations is simple: to get your message in front of your target audience. So, once you’ve worked out what your news story or pitch is
Internal comms: a PR discipline
Before we get started, for anyone who doesn’t work in a PR disciple or function, it’s good to have a quick reminder that public relations is about communicating with all
External comms: navigating change
For the purpose of this blog, in relation to your external audiences, we’re talking about communicating to both your customers and your franchise prospects. Don’t worry about whether you’re a
Using PR to support your exhibition strategy
Perhaps one of the biggest dates in the franchising industry’s calendar is a national franchise exhibition. Prospects visit these events to see and hear from a wide variety of brands,
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