5 tips for writing a great headline

2019-02-18T17:18:34+01:00

“Five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” David Ogilvy, known as the Father of Advertising Think about that quote for a second. Why would you let your content-writing efforts go to waste if you [...]

5 tips for writing a great headline2019-02-18T17:18:34+01:00

Is PR the same as Journalism?

2019-02-06T16:29:29+01:00

To put it simply, yes and no. PR and Journalism are like two sides of the same coin and it’s easy to see why the two professions are sometimes thought to be the same thing. Nowadays, a lot of Journalism graduates edge towards PR as the general foundations for both jobs are similar: they both [...]

Is PR the same as Journalism?2019-02-06T16:29:29+01:00

The benefits of (dream) teamwork

2019-01-23T17:28:09+01:00

There really is no ‘I’ in team. The oldest cliché in the book, we know…but if it ain’t broke (sorry!) then why try to fix it? Teamwork has stood the test of time because of the collaborative nature of considering an idea with someone else. No matter the sector your business operates in, creativity breeds [...]

The benefits of (dream) teamwork2019-01-23T17:28:09+01:00

Speaking to your audience – read our latest blog

2019-02-22T15:08:26+01:00

Our latest expert blog on FranchiseExpo.co.uk is all about how you can speak to your audience. How can you speak to your audience? In our last blog we looked at the PR planning process and how you can put your creative ideas into a more formal structure. Now we’re moving on to consider how researching [...]

Speaking to your audience – read our latest blog2019-02-22T15:08:26+01:00