public relations

5 Tips for Writing a Great Headline

“Five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” David Ogilvy,

A day in the life of a publicist

Do you ever have those days where, before you know it, it’s 4pm, and you’re left wondering where the last seven hours got to? Us too – in fact, for

What PR is not

PR is NOT a lot of things. That’s an odd start to a blog post isn’t it? We should probably rewind at this point and say that many people get

Is PR the same as Journalism?

To put it simply, yes and no. PR and Journalism are like two sides of the same coin and it’s easy to see why the two professions are sometimes thought

The benefits of (dream) teamwork

There really is no ‘I’ in team. The oldest cliché in the book, we know…but if it ain’t broke (sorry!) then why try to fix it? Teamwork has stood the

You’ve got to be in it, to win it: tips for award entries

Everyone loves winning awards. And they’re great for building trust and raising the profile of you and your business. There really is no right and wrong way to enter, but

Grateful or Grinch?

With Christmas just around the corner, you’re no doubt caught up in a whirlwind of festive activity. PR never sleeps and so, even though our clients might be starting to

Why you should call journalist before sending a press release

We’ve already talked about why you should create a press release and how to pick up the phone to to a journalist, but let’s talk about why making initial contact

Lessons in pitching

If you’ve read our previous post, you’ll understand why you need a press release drafted before pitching (and read this one on how to structure a press release). It’s now

Why create a press release?

You’ll find lots of information to help you write a press release, referring to the headline, content and editor’s notes required. But rarely do they tell you why you’re bothering