Measuring PR results

2020-08-18T17:03:38+01:00

Once upon a time, PR was regarded as the ‘fluffy stuff’. The wispy, round the edges activity that wasn’t quite tangible. You said PR to people and they immediately thought of champagne chugging, late lunching, PR darlings with little to no concern for ROI. To be fair to the professionals of old, that wasn’t ever [...]

Measuring PR results2020-08-18T17:03:38+01:00

Internal comms: a PR discipline

2020-06-19T14:49:48+01:00

Before we get started, for anyone who doesn’t work in a PR disciple or function, it’s good to have a quick reminder that public relations is about communicating with all of your audiences. And that includes your internal stakeholders too. We’re going to hazard a guess and say that internal comms probably isn’t top of [...]

Internal comms: a PR discipline2020-06-19T14:49:48+01:00

External comms: navigating change

2020-06-19T14:53:07+01:00

For the purpose of this blog, in relation to your external audiences, we’re talking about communicating to both your customers and your franchise prospects. Don’t worry about whether you’re a B2B or B2C, a product or a service brand – it doesn’t matter, this is all relevant to you. What does matter, arguably more than [...]

External comms: navigating change2020-06-19T14:53:07+01:00

Using PR to support your exhibition strategy

2020-06-16T16:57:58+01:00

As the Nightingale hospitals in London, Manchester, Birmingham, Bristol and Harrogate are closed, sites like ExCeL London Docklands and the National Exhibition Centre in Birmingham are likely to become available for events once again. Alongside the inevitable social distancing and hygiene measures in place, we may be back at franchise exhibitions in the autumn. Here’s [...]

Using PR to support your exhibition strategy2020-06-16T16:57:58+01:00

How PR works with advertising

2020-05-28T16:29:14+01:00

“Advertising is what you pay for, PR is what you pray for” – Helen Woodward, first female advertising executive in the US. Some people don’t know the difference between PR and advertising. It can be because neither are really on their radar on a professional level or because the two just meld into one area [...]

How PR works with advertising2020-05-28T16:29:14+01:00

How B2B PR affects franchise recruitment

2020-03-03T21:33:04+00:00

Media coverage in B2B publications, also referred to as ‘trade press’, is something that many businesses don’t link to their franchise recruitment efforts – either mentally or strategically. By now, you may have received our infographic which looks at how all PR affects franchise recruitment. It splits PR into three sub sections - franchise, B2B [...]

How B2B PR affects franchise recruitment2020-03-03T21:33:04+00:00

How to choose a PR agency

2020-02-10T14:28:17+00:00

Consistent PR activity is a critical component of any business development strategy. Whether you decide to manage PR activity in-house or enlist the support of an external agency, PR is well worth the investment of budget, resource or both. When you don’t have the skills in-house, one of the biggest challenges is finding the right [...]

How to choose a PR agency2020-02-10T14:28:17+00:00

How the social media and PR partnership works

2020-01-14T16:05:54+00:00

PR and social media fall in the same category as Fred and Ginger, Ant and Dec, Edina and Patsy. When they’re done well, they work in harmony and can produce a whole host of results. And like all great partnerships, one of them can help leverage the other. We’re constantly talking about the two working [...]

How the social media and PR partnership works2020-01-14T16:05:54+00:00

Seven deadly PR sins no. 7: Denial

2019-10-07T17:35:08+01:00

Seven weeks, seven sins... it's the final instalment of our Seven deadly PR sins blog series. Sin 7: Denial SPOILER ALERT: you won’t get any PR coverage if you don’t actively plan and prepare your content. Of course, we’re going to be biased, but we think it’s something that every business – no matter how [...]

Seven deadly PR sins no. 7: Denial2019-10-07T17:35:08+01:00
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