PR strategy - Rev PR

Recent media events…

We’re feeling a little philosophical with this one, which we fully appreciate may not be to everyone’s taste. But you know us, so, here we go anyway. Over the last

The difference between PR and marketing

Hello again folks. Recently we were pondering that age-old question that we get asked, oh, only about 10 times each month. And you know what that means. Yup, a blog

Measuring PR results

Once upon a time, PR was regarded as the ‘fluffy stuff’. The wispy, round the edges activity that wasn’t quite tangible. You said PR to people and they immediately thought

Internal comms: a PR discipline

Before we get started, for anyone who doesn’t work in a PR disciple or function, it’s good to have a quick reminder that public relations is about communicating with all

External comms: navigating change

For the purpose of this blog, in relation to your external audiences, we’re talking about communicating to both your customers and your franchise prospects. Don’t worry about whether you’re a

Using PR to support your exhibition strategy

Perhaps one of the biggest dates in the franchising industry’s calendar is a national franchise exhibition. Prospects visit these events to see and hear from a wide variety of brands,

How PR works with advertising

“Advertising is what you pay for, PR is what you pray for” – Helen Woodward, first female advertising executive in the US. Some people don’t know the difference between PR

How B2B PR affects franchise recruitment

Media coverage in B2B publications, also referred to as ‘trade press’, is something that many businesses don’t link to their franchise recruitment efforts – either mentally or strategically. By now,

How to choose a PR agency

Consistent PR activity is a critical component of any business development strategy. Whether you decide to manage PR activity in-house or enlist the support of an external agency, PR is

How the social media and PR partnership works

PR and social media fall in the same category as Fred and Ginger, Ant and Dec, Edina and Patsy. When they’re done well, they work in harmony and can produce