You know that PR is valuable. You’re on board, you’re bought in. You get it. But no matter how hard you try, no matter how many you write and how many people you send them out to, your press releases just aren’t being picked up. Why? We can think of a few reasons. You’ve written [...]
Once upon a time, PR was regarded as the ‘fluffy stuff’. The wispy, round the edges activity that wasn’t quite tangible. You said PR to people and they immediately thought of champagne chugging, late lunching, PR darlings with little to no concern for ROI. To be fair to the professionals of old, that wasn’t ever [...]
PSA: we’re about to address a sensitive subject... Growing your business in the current climate. Striving for growth, leveraging opportunities in the market and supporting current and future sales. Obviously, lots of businesses and, therefore, lots of individuals, find themselves in a very challenging situation right now and this is in no way intended to [...]
In the last of our three-part series, we look at how consumer PR impacts your franchise recruitment. How your consumer PR reaches and influences someone thinking about investing in a franchise is not going to be the primary consideration for your team running consumer campaigns, but it should be part of their evaluation process… and [...]
You’ve done it – you’ve finally secured a television or radio interview. That’s great! Or is it? Suddenly you’re struck with thoughts of: what do I wear? What if I mess up what I’m saying? What if I just simply freeze? You’ll be happy to know that these things are normal, as most people won’t [...]
Media coverage in B2B publications, also referred to as ‘trade press’, is something that many businesses don’t link to their franchise recruitment efforts – either mentally or strategically. By now, you may have received our infographic which looks at how all PR affects franchise recruitment. It splits PR into three sub sections - franchise, B2B [...]
PR and social media fall in the same category as Fred and Ginger, Ant and Dec, Edina and Patsy. When they’re done well, they work in harmony and can produce a whole host of results. And like all great partnerships, one of them can help leverage the other. We’re constantly talking about the two working [...]
It’s that time of year again (unbelievably) where we’re left wondering where the heck 2019 went. It’s certainly been a rollercoaster of a ride for the country and businesses as a whole. Potential franchisees unwilling to invest until they have some semblance of clarity over Brexit – check. Supply chain worries playing havoc with B2B [...]
OK, you’ve got us - we hold our hands up! We’re TeamRev and we love to talk. We’re not ashamed to say it. Luckily, a significant proportion of our day is spent talking. Whether that be liaising with clients, pitching to the media or brainstorming with the team about the latest content trends. The clue [...]
Whether it’s someone on TV telling us they want to exit BREXIT when they mean exit the EU or your teenager who only seems to write in confusing acronyms (LOL, YOLO, STBY, THX), it’s no wonder we all detest jargon. Overly-complicated acronyms, highbrow terms and convoluted references are enough to send our already overworked brains [...]
