5 tips for writing a great headline

2019-02-18T17:18:34+01:00

“Five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” David Ogilvy, known as the Father of Advertising Think about that quote for a second. Why would you let your content-writing efforts go to waste if you [...]

5 tips for writing a great headline2019-02-18T17:18:34+01:00

Writing a Press Release – getting the structure right

2018-05-29T11:21:37+01:00

Writing a well-structured press release is a great way to get key information about your brand’s news or story to the media. Maybe you have pitched an idea to a journalist or a blogger has asked for more information about your product launch, either way, this is your opportunity to get your brand’s information across [...]

Writing a Press Release – getting the structure right2018-05-29T11:21:37+01:00

7 deadly PR sins series: Wrath

2018-05-29T11:24:11+01:00

Not to be confused with slagging off the competition! The PR sin of wrath focuses on how you conduct yourself when faced with negativity in a public forum which, let’s be honest, these days means mainly online. We all know (or at least most of us do!) how to behave when networking or at industry [...]

7 deadly PR sins series: Wrath2018-05-29T11:24:11+01:00

7 deadly PR sins series: Ignorance

2018-05-29T11:24:11+01:00

Can you be ignorant without knowing it? Are you sometimes rude? Is it possible that your press releases earn you nothing more than an irritated eye-roll when read? I would put money on it. Want to know why? You’re so caught up in your brand and getting your message out there you’ve forgotten about the [...]

7 deadly PR sins series: Ignorance2018-05-29T11:24:11+01:00