Seven deadly PR sins no. 7: Denial

2019-10-07T17:35:08+01:00

Seven weeks, seven sins... it's the final instalment of our Seven deadly PR sins blog series. Sin 7: Denial SPOILER ALERT: you won’t get any PR coverage if you don’t actively plan and prepare your content. Of course, we’re going to be biased, but we think it’s something that every business – no matter how [...]

Seven deadly PR sins no. 7: Denial2019-10-07T17:35:08+01:00

Seven deadly PR sins part 3: Ignorance

2019-09-06T10:49:04+01:00

Moving swiftly on, here's the third PR sin in our series of 7 deadly PR sins... Sin 3: Being ignorant Can you be ignorant without knowing it? Are you wasting a journalist’s time with this PR sin? Is it possible that your press releases earn you nothing more than an irritated eye-roll when read? I [...]

Seven deadly PR sins part 3: Ignorance2019-09-06T10:49:04+01:00

How to get your point across in 10 words or less!

2019-07-18T12:41:22+01:00

Okay, that was 11, but did that entice you to read on? Whether it’s a headline (we wrote about that here), an email subject or the first sentence of your telephone pitch, getting your point across quickly and succinctly is extremely important. Think about the times you’re watching the news or listening to the bulletin [...]

How to get your point across in 10 words or less!2019-07-18T12:41:22+01:00

5 tips for writing a great headline

2019-02-18T17:18:34+01:00

“Five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” David Ogilvy, known as the Father of Advertising Think about that quote for a second. Why would you let your content-writing efforts go to waste if you [...]

5 tips for writing a great headline2019-02-18T17:18:34+01:00

Writing a Press Release – getting the structure right

2018-05-29T11:21:37+01:00

Writing a well-structured press release is a great way to get key information about your brand’s news or story to the media. Maybe you have pitched an idea to a journalist or a blogger has asked for more information about your product launch, either way, this is your opportunity to get your brand’s information across [...]

Writing a Press Release – getting the structure right2018-05-29T11:21:37+01:00