How to get your point across in 10 words or less!

2019-07-18T12:41:22+01:00

Okay, that was 11, but did that entice you to read on? Whether it’s a headline (we wrote about that here), an email subject or the first sentence of your telephone pitch, getting your point across quickly and succinctly is extremely important. Think about the times you’re watching the news or listening to the bulletin [...]

How to get your point across in 10 words or less!2019-07-18T12:41:22+01:00

5 tips for writing a great headline

2019-02-18T17:18:34+01:00

“Five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” David Ogilvy, known as the Father of Advertising Think about that quote for a second. Why would you let your content-writing efforts go to waste if you [...]

5 tips for writing a great headline2019-02-18T17:18:34+01:00

Writing a Press Release – getting the structure right

2018-05-29T11:21:37+01:00

Writing a well-structured press release is a great way to get key information about your brand’s news or story to the media. Maybe you have pitched an idea to a journalist or a blogger has asked for more information about your product launch, either way, this is your opportunity to get your brand’s information across [...]

Writing a Press Release – getting the structure right2018-05-29T11:21:37+01:00