Writing a Press Release – getting the structure right

2018-05-29T11:21:37+00:00

Writing a well-structured press release is a great way to get key information about your brand’s news or story to the media. Maybe you have pitched an idea to a journalist or a blogger has asked for more information about your product launch, either way, this is your opportunity to get your brand’s information across [...]

Writing a Press Release – getting the structure right2018-05-29T11:21:37+00:00

7 deadly PR sins series: Wrath

2018-05-29T11:24:11+00:00

Not to be confused with slagging off the competition! The PR sin of wrath focuses on how you conduct yourself when faced with negativity in a public forum which, let’s be honest, these days means mainly online. We all know (or at least most of us do!) how to behave when networking or at industry [...]

7 deadly PR sins series: Wrath2018-05-29T11:24:11+00:00

7 deadly PR sins series: Ignorance

2018-05-29T11:24:11+00:00

Can you be ignorant without knowing it? Are you sometimes rude? Is it possible that your press releases earn you nothing more than an irritated eye-roll when read? I would put money on it. Want to know why? You’re so caught up in your brand and getting your message out there you’ve forgotten about the [...]

7 deadly PR sins series: Ignorance2018-05-29T11:24:11+00:00