5 tips for writing a great headline

2019-02-18T17:18:34+01:00

“Five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” David Ogilvy, known as the Father of Advertising Think about that quote for a second. Why would you let your content-writing efforts go to waste if you [...]

5 tips for writing a great headline2019-02-18T17:18:34+01:00

Is PR the same as Journalism?

2019-02-06T16:29:29+01:00

To put it simply, yes and no. PR and Journalism are like two sides of the same coin and it’s easy to see why the two professions are sometimes thought to be the same thing. Nowadays, a lot of Journalism graduates edge towards PR as the general foundations for both jobs are similar: they both [...]

Is PR the same as Journalism?2019-02-06T16:29:29+01:00

The benefits of (dream) teamwork

2019-01-23T17:28:09+01:00

There really is no ‘I’ in team. The oldest cliché in the book, we know…but if it ain’t broke (sorry!) then why try to fix it? Teamwork has stood the test of time because of the collaborative nature of considering an idea with someone else. No matter the sector your business operates in, creativity breeds [...]

The benefits of (dream) teamwork2019-01-23T17:28:09+01:00

What is the value of PR? Well… what is the value of your reputation?

2018-05-29T11:21:39+01:00

In the fickle world of business, your success or failure often hinges upon a somewhat unquantifiable metric: the relationships and reputation you have developed over time and now carry with you. In today’s online marketplace, scorecards such as your net promoter level and the ratings achieved on sites such as TripAdvisor (or your industry equivalent) [...]

What is the value of PR? Well… what is the value of your reputation?2018-05-29T11:21:39+01:00

7 deadly PR sins series: Wrath

2018-05-29T11:24:11+01:00

Not to be confused with slagging off the competition! The PR sin of wrath focuses on how you conduct yourself when faced with negativity in a public forum which, let’s be honest, these days means mainly online. We all know (or at least most of us do!) how to behave when networking or at industry [...]

7 deadly PR sins series: Wrath2018-05-29T11:24:11+01:00