How PR works with advertising
“Advertising is what you pay for, PR is what you pray for” – Helen Woodward, first female advertising executive in the US. Some people don’t know the difference between PR
“Advertising is what you pay for, PR is what you pray for” – Helen Woodward, first female advertising executive in the US. Some people don’t know the difference between PR
PSA: we’re about to address a sensitive subject… Growing your business in the current climate. Striving for growth, leveraging opportunities in the market and supporting current and future sales. Obviously,
What comes to mind when you say the words ‘grand opening’? Balloons, red carpets, dignitaries shaking hands? All of the above? Grand openings don’t have to break the bank to
Unless you’ve been living under a rock for the past few years, you’ll have noticed the rise of influencers. For the past couple of seasons, Strictly has included YouTubers as
Media coverage in B2B publications, also referred to as ‘trade press’, is something that many businesses don’t link to their franchise recruitment efforts – either mentally or strategically. By now,
PR and social media fall in the same category as Fred and Ginger, Ant and Dec, Edina and Patsy. When they’re done well, they work in harmony and can produce
It’s that time of year again (unbelievably) where we’re left wondering where the heck 2019 went. It’s certainly been a rollercoaster of a ride for the country and businesses as
Whether it’s someone on TV telling us they want to exit BREXIT when they mean exit the EU or your teenager who only seems to write in confusing acronyms (LOL,
We’ve made it through Halloween, today is Bonfire Night (anyone reading this not from the UK, Google “Guy Fawkes”) and next we’ll be ignoring (or culturally misappropriating) Thanksgiving. But we’re
A week has flown by and so, here’s the fourth PR sin in our series of 7 deadly PR sins… Sin 4: Ego trips We could have lumped this in
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