When it comes to increasing brand awareness through the powers of PR, there’s no magic formula. If there was, then trust us… we would have bottled the stuff by now and be living on a private island with pools filled with champagne. We will let you in on a little secret though. One of our [...]
We’ve all seen it - someone being interviewed on the TV on behalf of a company who should be impressing us with their knowledge and calm persona but is actually making us laugh out loud or inwardly cringe. Those same brand representatives are often wheeled out for all sorts of public engagements - sitting on [...]
We all hate Mondays… right? For TeamRev, that really couldn’t be further from the truth. Admittedly, there’s a little less enthusiasm flying around the office in the early hours of a Monday morning than there is on a Friday evening – but after our morning catch-up, we’re back in top gear and raring to go. [...]
Okay, that was 11, but did that entice you to read on? Whether it’s a headline (we wrote about that here), an email subject or the first sentence of your telephone pitch, getting your point across quickly and succinctly is extremely important. Think about the times you’re watching the news or listening to the bulletin [...]
Click to view a downloadable PDF of our infographic: The role of PR in franchise recruitment
These days, public relations (PR) covers everything from newspapers and magazines – in print and online – to radio, digital TV, social media and everything in between. When you’re starting out, it’s best to focus on generating local coverage because this is where your successes will be most likely to reach your target audience and, [...]
If you’ve read our previous post, then you’ll have insider knowledge of the 3 PR tools that are already in your back pocket. Read that alongside this blog and you’re all set. But small business owners might overlook the power of PR in their community for many reasons; be it lack of confidence, not understanding [...]
People often assume that to do PR successfully, you have to enlist the support of a super-duper agency (have we met?!) to do the hard work for you. Although we’re not in the business of making ourselves redundant, there are plenty of things you can be doing in-house. Securing coverage for your brand isn’t always [...]
TeamRev are no strangers to social media. Whether we’re scrolling through Instagram with our morning coffee, or sharing recent client coverage on LinkedIn, we’ve mustered up a good knowledge of knowing what to post and why. But for many B2B businesses, in the first instance, starting social media activity is filled with confusion. You might [...]
Legend has it there’s no such thing as bad PR. At TeamRev, we (mostly!) know this not to be true and, frustratingly, this seems to be the go-to line for anyone first dipping their toe into the world of media communications. Sorry to disappoint you but there is indeed such a thing as bad PR [...]
