Seven deadly PR sins part 3: Ignorance

2019-09-06T10:49:04+01:00

Moving swiftly on, here's the third PR sin in our series of 7 deadly PR sins... Sin 3: Being ignorant Can you be ignorant without knowing it? Are you wasting a journalist’s time with this PR sin? Is it possible that your press releases earn you nothing more than an irritated eye-roll when read? I [...]

Seven deadly PR sins part 3: Ignorance2019-09-06T10:49:04+01:00

Who do you think you’re talking to?

2018-05-29T11:22:41+01:00

No really. I mean… do you even know? You’d be amazed how many people sit down to write a press release, a blog or some form of editorial without even considering the most important part of the whole piece… the audience. For instance, writing this blog, I know it’s most likely to be read by [...]

Who do you think you’re talking to?2018-05-29T11:22:41+01:00