franchise recruitment

Leveraging testimonials for franchise recruitment

In the world of franchising, credibility and trust are the cornerstones of success. One potent tool that often remains underutilised in many a franchisor’s PR arsenal is testimonials – both

How many leads will my PR activity generate?

Generation of leads is a topic that is often at the forefront of people’s minds when it comes to investing in PR. It’s a perfectly reasonable question. In business, we’re

5 no-cost ways to boost franchise recruitment

5 free ways to boost your franchise recruitment

Spoiler alert: we love your franchise. Yes, yours! And in case you haven’t noticed by now, a lot of what we write in these blogs is dedicated to helping you

The power of a case study

Bit of a different one from us today, theme-wise. This is something that’s come up in conversation with brands over the last few months as they’re in the process of becoming a Team Rev client – welcome to the gang all!

Why size doesn’t matter when it comes to PR

The fundamental aim of public relations is simple: to get your message in front of your target audience. So, once you’ve worked out what your news story or pitch is

External comms: navigating change

For the purpose of this blog, in relation to your external audiences, we’re talking about communicating to both your customers and your franchise prospects. Don’t worry about whether you’re a

Using PR to support your exhibition strategy

Perhaps one of the biggest dates in the franchising industry’s calendar is a national franchise exhibition. Prospects visit these events to see and hear from a wide variety of brands,

How PR works with advertising

“Advertising is what you pay for, PR is what you pray for” – Helen Woodward, first female advertising executive in the US. Some people don’t know the difference between PR

How consumer PR affects franchise recruitment

In the last of our three-part series, we look at how consumer PR impacts your franchise recruitment. How your consumer PR reaches and influences someone thinking about investing in a

TeamRev in the media: How to get PR right during challenging times

Wondered if you should be responding to journalist requests during a challenging times like the one we currently find ourselves in? Read our latest article on What Franchise to find