7 deadly PR sins series: Indulgence

2018-05-29T11:24:11+00:00

Sin 2: Indulging yourself It’s a hard one for me to write this one. Mainly because I’m guilty of it myself and, on so many occasions, have to slap my own wrists. What do I mean by indulging yourself?  Allow me to explain... As a creative writer, I’m prone to long, descriptive sentences reminiscent of [...]

7 deadly PR sins series: Indulgence2018-05-29T11:24:11+00:00

7 deadly PR sins

2018-05-29T11:24:12+00:00

Over the next few weeks we’re going to share with you seven of the biggest PR sins. They are often easy to commit, will undoubtedly hinder your PR efforts and, in some cases, can be damaging to your personal image and brand profile. Read on (if you dare) to find out if you’re guilty and [...]

7 deadly PR sins2018-05-29T11:24:12+00:00

Festive PR – have you left it too late?

2018-05-29T11:21:54+00:00

Many franchises have offers and good news stories around the festive season so have you thought about what you might pitch to the media this Christmas? Or have you left it too late? Different types of media have different deadlines You’ve probably missed the sleigh when it comes to the national monthly magazines whose December [...]

Festive PR – have you left it too late?2018-05-29T11:21:54+00:00

Using emotion in PR

2018-05-29T11:21:55+00:00

After catching up with my far-flung friends on Facebook today, it suddenly struck me at how I’ve quickly become used to using emoticons to re-enforce what I am writing. In particular, I’ll use an emoticon to laugh at my own posts to show that I’m joking when the words I use mean that my audience [...]

Using emotion in PR2018-05-29T11:21:55+00:00

Good news travels fast

2018-05-29T11:24:12+00:00

But do you know how to harness the most powerful recruitment tool available to you? Good news and success stories are incredibly useful for franchise recruitment and also to maintain a buoyant consumer market. It’s as close to stating the obvious as we’ll get but being able to take a step back and identify the [...]

Good news travels fast2018-05-29T11:24:12+00:00