The fundamental aim of public relations is simple: to get your message in front of your target audience. So, once you’ve worked out what your news story or pitch is going to be about (the message) you need to establish who you’re looking to reach with the content (the audience). With any PR activity, different [...]
For the purpose of this blog, in relation to your external audiences, we’re talking about communicating to both your customers and your franchise prospects. Don’t worry about whether you’re a B2B or B2C, a product or a service brand – it doesn’t matter, this is all relevant to you. What does matter, arguably more than [...]
As the Nightingale hospitals in London, Manchester, Birmingham, Bristol and Harrogate are closed, sites like ExCeL London Docklands and the National Exhibition Centre in Birmingham are likely to become available for events once again. Alongside the inevitable social distancing and hygiene measures in place, we may be back at franchise exhibitions in the autumn. Here’s [...]
“Advertising is what you pay for, PR is what you pray for” – Helen Woodward, first female advertising executive in the US. Some people don’t know the difference between PR and advertising. It can be because neither are really on their radar on a professional level or because the two just meld into one area [...]
In the last of our three-part series, we look at how consumer PR impacts your franchise recruitment. How your consumer PR reaches and influences someone thinking about investing in a franchise is not going to be the primary consideration for your team running consumer campaigns, but it should be part of their evaluation process… and [...]
Wondered if you should be responding to journalist requests during a challenging times like the one we currently find ourselves in? Read our latest article on What Franchise to find out what we recommend when it comes to using PR in times like this.: How to get PR right in challenging times.
Media coverage in B2B publications, also referred to as ‘trade press’, is something that many businesses don’t link to their franchise recruitment efforts – either mentally or strategically. By now, you may have received our infographic which looks at how all PR affects franchise recruitment. It splits PR into three sub sections - franchise, B2B [...]
Global Franchise magazine asked us to write an article on how receptive the UK market is to international franchise brands. With the uncertainty of Brexit still looming, here's what TeamRev has to say on the subject... read the whole article here.
We're delighted to be on a panel of expert contributors to the Franchise Expo website. Here's our first blog "Jump in to the world of PR"... Jump in to the world of PR! Rev PR are very pleased to be writing an exclusive blog for Franchise Expo. We’ll be taking this opportunity to start at [...]
Many franchises have offers and good news stories around the festive season so have you thought about what you might pitch to the media this Christmas? Or have you left it too late? Different types of media have different deadlines You’ve probably missed the sleigh when it comes to the national monthly magazines whose December [...]