Before we get started, for anyone who doesn’t work in a PR disciple or function, it’s good to have a quick reminder that public relations is about communicating with all of your audiences. And that includes your internal stakeholders too. We’re going to hazard a guess and say that internal comms probably isn’t top of [...]
For the purpose of this blog, in relation to your external audiences, we’re talking about communicating to both your customers and your franchise prospects. Don’t worry about whether you’re a B2B or B2C, a product or a service brand – it doesn’t matter, this is all relevant to you. What does matter, arguably more than [...]
Wondered if you should be responding to journalist requests during a challenging times like the one we currently find ourselves in? Read our latest article on What Franchise to find out what we recommend when it comes to using PR in times like this.: How to get PR right in challenging times.
Seven weeks, seven sins... it's the final instalment of our Seven deadly PR sins blog series. Sin 7: Denial SPOILER ALERT: you won’t get any PR coverage if you don’t actively plan and prepare your content. Of course, we’re going to be biased, but we think it’s something that every business – no matter how [...]
And, just like that, the fifth PR sin in our series of 7 deadly PR sins has arrived… Sin 5: Wrath Not to be confused with slagging off the competition! The PR sin of wrath focuses on how you conduct yourself when faced with negativity in a public forum. These days this happens most often [...]
We’ve all seen it - someone being interviewed on the TV on behalf of a company who should be impressing us with their knowledge and calm persona but is actually making us laugh out loud or inwardly cringe. Those same brand representatives are often wheeled out for all sorts of public engagements - sitting on [...]