External comms: navigating change

2020-06-19T14:53:07+01:00

For the purpose of this blog, in relation to your external audiences, we’re talking about communicating to both your customers and your franchise prospects. Don’t worry about whether you’re a B2B or B2C, a product or a service brand – it doesn’t matter, this is all relevant to you. What does matter, arguably more than [...]

External comms: navigating change2020-06-19T14:53:07+01:00

Seven deadly PR sins no. 7: Denial

2019-10-07T17:35:08+01:00

Seven weeks, seven sins... it's the final instalment of our Seven deadly PR sins blog series. Sin 7: Denial SPOILER ALERT: you won’t get any PR coverage if you don’t actively plan and prepare your content. Of course, we’re going to be biased, but we think it’s something that every business – no matter how [...]

Seven deadly PR sins no. 7: Denial2019-10-07T17:35:08+01:00

How to choose the spokesperson for your business

2019-07-29T16:45:22+01:00

We’ve all seen it - someone being interviewed on the TV on behalf of a company who should be impressing us with their knowledge and calm persona but is actually making us laugh out loud or inwardly cringe. Those same brand representatives are often wheeled out for all sorts of public engagements - sitting on [...]

How to choose the spokesperson for your business2019-07-29T16:45:22+01:00