Moving swiftly on, here's the third PR sin in our series of 7 deadly PR sins... Sin 3: Being ignorant Can you be ignorant without knowing it? Are you wasting a journalist’s time with this PR sin? Is it possible that your press releases earn you nothing more than an irritated eye-roll when read? I [...]
This time we're in Elite Franchise magazine talking about the importance of using franchisee stories in your PR. You can read the full article by clicking here or pick up the January 2017 issue of Elite Franchise. It's great to see our client, Ian Christelow from ActionCOACH, providing expert comment too.