Lead generation through PR
Lead generation through PR… is that even a real thing?? Good question! The answer is a resounding YES. Capturing the interests of potential franchisees is an art form in our
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Why is content creation vital for your franchise?
Content creation – it’s a phrase we hear ALL the time now. But what does content creation actually mean? Understanding its importance for brand awareness and trust building is vital
Example press releases – plus how to write your own!
‘Example press releases’ is an incredibly popular search term at the moment. And funnily enough, we’re not surprised. Pleased, yes. Surprised, no. In today’s dynamic UK franchising landscape, the ability
How to create a powerful PR and comms plan for franchise recruitment
PR and comms plans – we’re always banging on about them to, well, anyone that will listen if we’re honest. The fact is, having a plan isn’t just sensible and
Sleighing the PR game this holiday season!
As the festive season twinkles on the horizon, many franchisors and franchisees might contemplate a seasonal slowdown in their public relations (PR) activities. It’s a time traditionally associated with winding
Crisis comms – essential PR strategies to manage reputation
PR and its role in crisis comms is serious stuff. We’ve noticed people talking a lot of nonsense on social media recently so, we’re taking a little break from our
Leveraging testimonials for franchise recruitment
In the world of franchising, credibility and trust are the cornerstones of success. One potent tool that often remains underutilised in many a franchisor’s PR arsenal is testimonials – both
The pain of dwindling franchise media
Dwindling franchise media – and what to do about it. If you’re a franchisor in the UK, you already know – or probably suspect – that the nation’s franchise media
How many leads will my PR activity generate?
Generation of leads is a topic that is often at the forefront of people’s minds when it comes to investing in PR. It’s a perfectly reasonable question. In business, we’re
5 free ways to boost your franchise recruitment
Spoiler alert: we love your franchise. Yes, yours! And in case you haven’t noticed by now, a lot of what we write in these blogs is dedicated to helping you
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