Advice | Blog

Franchising in the UK is very competitive. Let’s face it, so many brands are actively competing for the same prospects, so standing out from the crowd is no easy feat. Here at Rev, we understand…

It’s award entry time! Don’t everyone shout ‘hooray’ all at once. Most notably, the BFA awards are officially open for entry. Now that is exciting, isn’t it? And we assume (dangerous!) that most, if not…

Lead generation through PR… is that even a real thing?? Good question! The answer is a resounding YES. Capturing the interests of potential franchisees is an art form in our undeniably competitive landscape. To stand…

What are the best photos for PR? Glad you asked! The no.1. photo for PR is the one that gets you the coverage, it tells the story and there’s no need for you to really…

Content creation – it’s a phrase we hear ALL the time now. But what does content creation actually mean? Understanding its importance for brand awareness and trust building is vital if you’re going to grow…

‘Example press releases’ is an incredibly popular search term at the moment. And funnily enough, we’re not surprised. Pleased, yes. Surprised, no. In today’s dynamic UK franchising landscape, the ability to craft an engaging and…

PR and comms plans – we’re always banging on about them to, well, anyone that will listen if we’re honest. The fact is, having a plan isn’t just sensible and a nice to have –…

As the festive season twinkles on the horizon, many franchisors and franchisees might contemplate a seasonal slowdown in their public relations (PR) activities. It’s a time traditionally associated with winding down and looking back on…

PR and its role in crisis comms is serious stuff. We’ve noticed people talking a lot of nonsense on social media recently so, we’re taking a little break from our usual, more light-hearted content, to…

In the world of franchising, credibility and trust are the cornerstones of success. One potent tool that often remains underutilised in many a franchisor’s PR arsenal is testimonials – both client and franchisee. These gems…

Expert advice articles are seriously underrated. There are at least 8.5 billion Google searches every single day. That’s 99,000 search queries per second. So, yeah. People want to know a lot of stuff. Is it…

Dwindling franchise media – and what to do about it. If you’re a franchisor in the UK, you already know – or probably suspect – that the nation’s franchise media landscape isn’t what it once…

Awards season is here! It’s been a couple of years since we wrote about the benefits and pitfalls of entering awards. People think many different things about the process of completing a submission. A few…

So, let’s talk about Local PR. As a franchisee, or any business owner, what’s one of the most important factors that determines your success? We realise that we’ve already given you the answer, but a…

Public Relations (PR) is a vital component of any business or organisation that seeks to build a positive reputation and establish trust with its target audience. PR professionals are responsible for creating and maintaining relationships…

How much PR costs is rarely discussed. Why? Well, there are a few reasons we’d suppose. But in true Team Rev style, we’re about to chew your ear off about it. First of all, it’s…

Spoiler alert. No, it’s not. ‘Print is dead’ – is that something you hear all the time now as a blanket statement of fact?  It’s a bit of a silly thing to say, when you…

Good question. Great question, in fact. Annoyingly there’s no simple answer. And half the time, that’s part of the problem. In case no one has ever taken the time to explain it to you, or,…

Generation of leads is a topic that is often at the forefront of people’s minds when it comes to investing in PR. It’s a perfectly reasonable question. In business, we’re regularly taught to look at…

Spoiler alert: we love your franchise. Yes, yours! And in case you haven’t noticed by now, a lot of what we write in these blogs is dedicated to helping you boost your franchise profile, raise…

If things are starting to feel a bit deja-vu in the world of franchise recruitment, you’re not alone. We’re sitting in the thick of uncertainty once again. But this time, we have the added pain…

For the purpose of this blog, we’re going to assume (we know, we know) that you understand what an influencer is. You might not yet believe or appreciate how important they can be for your…

It’s PR story time. Is there a more hated word than the C-word these days? No, not that one! Tsk. We meant Covid. We don’t know about you but here at Team Rev HQ, when…

Lately, we’ve been chatting to franchisors and presenting a few seminars. Still on zoom, sadly, but those face-to-face meet ups are so close now we can, err, smell them. Anyway, during each of these events,…

Now. And in person. It feels especially relevant to be talking about this, given that we’re taking the long-awaited steps towards a collective ‘Grand Opening’ as a nation. Shopping centres and high streets have gleefully swept away the tumbleweeds and welcomed customers back with open arms – albeit masked and distanced in many cases.

Bit of a different one from us today, theme-wise. This is something that’s come up in conversation with brands over the last few months as they’re in the process of becoming a Team Rev client – welcome to the gang all!

Spoiler alert. No. No, it’s not. Please forgive the clickbaity headline. What we actually mean is more along the lines of, ‘Do you think PR is too risky to invest in? And if so, why is that? And what risks TO your business are you overlooking when you’re in that risk mindset?’ But that’s not a very catchy title.

How’s that for a question? It’s not actually one that we get asked very much, often people don’t like saying it out loud. But you can bet your life that they’re thinking it.

Let’s talk about personal profile raising. ‘What is it? And why is it important?’ we hear you ask! Well, ok, maybe not. But it is important. And here’s why. In a complete nutshell: you are…

Entering awards is something we always encourage our clients to do. With one proviso… that the award in question is actually relevant to your customers or prospects. What do we mean by that? Surely an…

We’re feeling a little philosophical with this one, which we fully appreciate may not be to everyone’s taste. But you know us, so, here we go anyway. Over the last few weeks, perhaps even months,…

We considered calling this blog ‘don’t be a last-minute Larry’ but seeing as it’s partly about us, we – errr – went with hero instead. So, here’s the thing. Team Rev proudly create and post…

Hello again folks. Recently we were pondering that age-old question that we get asked, oh, only about 10 times each month. And you know what that means. Yup, a blog post! It may not be…

Trust us, it’s a question we ask ourselves on a regular basis. Thinking up something new to write every month or, if you’re a glutton for punishment, fortnight, can be a real hurdle. We get…

Well, here we are again folks. We just want to start by saying that we hope you’re all well and staying safe. For us here at Rev, it really is business as usual – in…

It’s imitation, so they say. And if you copy someone’s fashion style or their haircut, they may well be flattered. But copy someone’s content or present their IP as your own and at best you’ll…

You know that PR is valuable. You’re on board, you’re bought in. You get it. But no matter how hard you try, no matter how many you write and how many people you send them…

Ok, we know only some people (possibly of a certain age) will get that title. But it’s worth it to know that those of you who who do will be singing that in your head…

Once upon a time, PR was regarded as the ‘fluffy stuff’. The wispy, round the edges activity that wasn’t quite tangible. You said PR to people and they immediately thought of champagne chugging, late lunching,…

The fundamental aim of public relations is simple: to get your message in front of your target audience. So, once you’ve worked out what your news story or pitch is going to be about (the…

Before we get started, for anyone who doesn’t work in a PR disciple or function, it’s good to have a quick reminder that public relations is about communicating with all of your audiences. And that…

For the purpose of this blog, in relation to your external audiences, we’re talking about communicating to both your customers and your franchise prospects. Don’t worry about whether you’re a B2B or B2C, a product…

Perhaps one of the biggest dates in the franchising industry’s calendar is a national franchise exhibition. Prospects visit these events to see and hear from a wide variety of brands, all under one roof, as…

“Advertising is what you pay for, PR is what you pray for” – Helen Woodward, first female advertising executive in the US. Some people don’t know the difference between PR and advertising. It can be…

PSA: we’re about to address a sensitive subject… Growing your business in the current climate. Striving for growth, leveraging opportunities in the market and supporting current and future sales. Obviously, lots of businesses and, therefore,…

What comes to mind when you say the words ‘grand opening’? Balloons, red carpets, dignitaries shaking hands? All of the above? Grand openings don’t have to break the bank to bring in the crowds –…

Unless you’ve been living under a rock for the past few years, you’ll have noticed the rise of influencers. For the past couple of seasons, Strictly has included YouTubers as part of their line-up. This…

In the last of our three-part series, we look at how consumer PR impacts your franchise recruitment. How your consumer PR reaches and influences someone thinking about investing in a franchise is not going to…

You’ve done it – you’ve finally secured a television or radio interview. That’s great! Or is it? Suddenly you’re struck with thoughts of: what do I wear? What if I mess up what I’m saying?…

Media coverage in B2B publications, also referred to as ‘trade press’, is something that many businesses don’t link to their franchise recruitment efforts – either mentally or strategically. By now, you may have received our…

Consistent PR activity is a critical component of any business development strategy. Whether you decide to manage PR activity in-house or enlist the support of an external agency, PR is well worth the investment of…

‘Public relations’ is often something that people have heard of but don’t necessarily know how it would impact their business or brand. Our latest infographic looks at how PR affects franchise recruitment – you can…

PR and social media fall in the same category as Fred and Ginger, Ant and Dec, Edina and Patsy. When they’re done well, they work in harmony and can produce a whole host of results….

OK, you’ve got us – we hold our hands up! We’re TeamRev and we love to talk. We’re not ashamed to say it. Luckily, a significant proportion of our day is spent talking. Whether that…

Whether it’s someone on TV telling us they want to exit BREXIT when they mean exit the EU or your teenager who only seems to write in confusing acronyms (LOL, YOLO, STBY, THX), it’s no…

We’ve made it through Halloween, today is Bonfire Night (anyone reading this not from the UK, Google “Guy Fawkes”) and next we’ll be ignoring (or culturally misappropriating) Thanksgiving. But we’re up for all of it…

Proofreading is so important to us at Team Rev. It’s just part of our daily quality control process and we couldn’t recommend it enough. When you’re producing content, whether it’s for website copy, a press…

Seven weeks, seven sins… it’s the final instalment of our Seven deadly PR sins blog series. Sin 7: Denial SPOILER ALERT: you won’t get any PR coverage if you don’t actively plan and prepare your…

Here’s the penultimate instalment in our series of 7 deadly PR sins… Sin 6: Greed Everyone wants results. And it’s completely normal to want more. But no one likes a greedy guts! We’re all guilty…

And, just like that, the fifth PR sin in our series of 7 deadly PR sins has arrived… Sin 5: Wrath Not to be confused with slagging off the competition! The PR sin of wrath…

A week has flown by and so, here’s the fourth PR sin in our series of 7 deadly PR sins… Sin 4: Ego trips We could have lumped this in with Sin 2 (indulging yourself)…

Moving swiftly on, here’s the third PR sin in our series of 7 deadly PR sins… Sin 3: Being ignorant Can you be ignorant without knowing it? Are you wasting a journalist’s time with this…

As promised, here’s part two of our Seven deadly PR sins series… Sin 2: Indulging yourself It’s hard to write this one. Mainly because we’ve all been guilty of it in the past at Team…

Times sure do change in the world of PR but, you know, some things are carved in stone. Once upon a time, we laid out seven deadly PR sins in our quest to help you…

When it comes to increasing brand awareness through the powers of PR, there’s no magic formula. If there was, then trust us… we would have bottled the stuff by now and be living on a…

We’ve all seen it – someone being interviewed on the TV on behalf of a company who should be impressing us with their knowledge and calm persona but is actually making us laugh out loud…

We all hate Mondays… right? For TeamRev, that really couldn’t be further from the truth. Admittedly, there’s a little less enthusiasm flying around the office in the early hours of a Monday morning than there…

Making an impact with your content is key – but if you can’t grab the attention of your audience to begin with, what’s the point of all the rest?? Whether it’s a headline (we wrote…

Click to view a downloadable PDF of our infographic: The role of PR in franchise recruitment

These days, public relations (PR) covers everything from newspapers and magazines – in print and online – to radio, digital TV, social media and everything in between. When you’re starting out, it’s best to focus…

If you’ve read our previous post, then you’ll have insider knowledge of the 3 PR tools that are already in your back pocket. Read that alongside this blog and you’re all set. But small business…

People often assume that to do PR successfully, you have to enlist the support of a super-duper agency (have we met?!) to do the hard work for you. Although we’re not in the business of…

TeamRev are no strangers to social media. Whether we’re scrolling through Instagram with our morning coffee, or sharing recent client coverage on LinkedIn, we’ve mustered up a good knowledge of knowing what to post and…

Legend has it there’s no such thing as bad PR. At TeamRev, we (mostly!) know this not to be true and, frustratingly, this seems to be the go-to line for anyone first dipping their toe…

“Five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” David Ogilvy, known as the Father of…

PR is NOT a lot of things. That’s an odd start to a blog post isn’t it? We should probably rewind at this point and say that many people get confused about what PR actually…

To put it simply, yes and no. PR and Journalism are like two sides of the same coin and it’s easy to see why the two professions are sometimes thought to be the same thing….

There really is no ‘I’ in team. The oldest cliché in the book, we know…but if it ain’t broke (sorry!) then why try to fix it? Teamwork has stood the test of time because of…

Everyone loves winning awards. And they’re great for building trust and raising the profile of you and your business. There really is no right and wrong way to enter, but we know lots of brands…

We’ve already talked about why you should create a press release and how to pick up the phone to to a journalist, but let’s talk about why making initial contact over the phone is so…

If you’ve read our previous post, you’ll understand why you need a press release drafted before pitching (and read this one on how to structure a press release). It’s now time to pitch it to…

You’ll find lots of information to help you write a press release, referring to the headline, content and editor’s notes required. But rarely do they tell you why you’re bothering to write a press release…

Writing a well-structured press release is a great way to get key information about your brand’s news or story to the media. Maybe you have pitched an idea to a journalist or a blogger has…

Rev PR are very pleased to be speaking at the British Franchise Association’s Women in Franchising conference on 16th November. We’ll be sharing the stage with Catriona Berry from Merry Maids to discuss using PR…

No really. I mean… do you even know? You’d be amazed how many people sit down to write a press release, a blog or some form of editorial without even considering the most important part…

In case you’ve never heard of it, AVE stands for Advertising Value Equivalency – how much it would have cost to buy the same space in the media where you gained any PR coverage. Whilst…

Our latest expert blog on FranchiseExpo.co.uk is all about how you can speak to your audience. How can you speak to your audience? In our last blog we looked at the PR planning process and…

Read our latest expert contributor blog on Franchise Expo about PR planning: PR winners are PR planners In our last blog we looked at the fun process of thinking up some fresh PR ideas. This…

In the fickle world of business, your success or failure often hinges upon a somewhat unquantifiable metric: the relationships and reputation you have developed over time and now carry with you. In today’s online marketplace,…

This time in our blog with FranchiseExpo.co.uk, we talk about the PR creative process and how to make the most out of a PR brainstorm. Let’s have some fun! In our last blog we looked…

In the latest of our expert contribution articles to FranchiseExpo.co.uk, we look at building a media list for your PR campaigns. Your media hit list In our last blog we looked at some of the…

Our latest blog for FranchiseExpo.co.uk is on the PR basics for business owners… The Power of PR Last week I gave an overview of what public relations is and why it is important to maintain…

Many franchises have offers and good news stories around the festive season so have you thought about what you might pitch to the media this Christmas? Or have you left it too late? Different types…

After catching up with my far-flung friends on Facebook today, it suddenly struck me at how I’ve quickly become used to using emoticons to re-enforce what I am writing. In particular, I’ll use an emoticon…

You’d better believe it!   And these days it’s not just word of mouth you have to worry about. The likes of social media platforms such as Twitter and Facebook never sleep. Boundaries have been broken…

But do you know how to harness the most powerful recruitment tool available to you? Good news and success stories are incredibly useful for franchise recruitment and also to maintain a buoyant consumer market. It’s…

How can PR really make a difference to a franchisor’s peace of mind? Well, do you ever get that niggling feeling when a prospect gets to due diligence stage? Maybe you’re not quite sure what…

Time kills conversations. There, we said it! For better or worse, we’re living in the age of ‘now’. It’s a time of ‘instant’, of ‘on-demand’ and ‘on-the-go’. We’re no longer tied to our desks, offices,…

Have you ever thought about public relations and how it can make a difference in your business? PR campaigns can help raise the profile in your business and can be seeded with messages to increase…

It was once believed that PR didn’t generate franchise leads and it was placed at the nicety not necessity end of the franchise marketing spectrum. Then franchisors started getting smart with how they reviewed their…

No matter what sector your franchise operates within, consumer public relations that promotes your product or service is a great strategy to reach your prospective franchisees. A lot of franchisors tell us that some of…