Measuring PR results

2020-08-18T17:03:38+01:00

Once upon a time, PR was regarded as the ‘fluffy stuff’. The wispy, round the edges activity that wasn’t quite tangible. You said PR to people and they immediately thought of champagne chugging, late lunching, PR darlings with little to no concern for ROI. To be fair to the professionals of old, that wasn’t ever [...]