March 2019
5 tips for writing a great headline
“Five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” David Ogilvy, known as the Father of Advertising Think about that quote [...]
A day in the life of a publicist
Do you ever have those days where, before you know it, it’s 4pm, and you’re left wondering where the last seven hours got to? Us too - in fact, for TeamRev, most days seem to fly past in the blink [...]
February 2019
What PR is not
PR is NOT a lot of things. That’s an odd start to a blog post isn’t it? We should probably rewind at this point and say that many people get confused about what PR actually is. And sometimes, it’s easier [...]
Is PR the same as Journalism?
To put it simply, yes and no. PR and Journalism are like two sides of the same coin and it’s easy to see why the two professions are sometimes thought to be the same thing. Nowadays, a lot of Journalism [...]
January 2019
The benefits of (dream) teamwork
There really is no ‘I’ in team. The oldest cliché in the book, we know…but if it ain’t broke (sorry!) then why try to fix it? Teamwork has stood the test of time because of the collaborative nature of considering [...]
You’ve got to be in it, to win it: tips for award entries
Everyone loves winning awards. And they’re great for building trust and raising the profile of you and your business. There really is no right and wrong way to enter, but we know lots of brands struggle with knowing quite where [...]
December 2018
Grateful or Grinch?
With Christmas just around the corner, you’re no doubt caught up in a whirlwind of festive activity. PR never sleeps and so, even though our clients might be starting to think about slowing down for the holidays, it’s business as [...]
Why you should call journalist before sending a press release
We’ve already talked about why you should create a press release and how to pick up the phone to to a journalist, but let’s talk about why making initial contact over the phone is so important. Start by asking yourself [...]
November 2018
Lessons in pitching
If you’ve read our previous post, you’ll understand why you need a press release drafted before pitching (and read this one on how to structure a press release). It’s now time to pitch it to a journalist, so, thoroughly preparing [...]
Why create a press release?
You’ll find lots of information to help you write a press release, referring to the headline, content and editor’s notes required. But rarely do they tell you why you’re bothering to write a press release – where has this infamous [...]
TeamRev in the media: Global Franchise
Global Franchise magazine asked us to write an article on how receptive the UK market is to international franchise brands. With the uncertainty of Brexit still looming, here's what TeamRev has to say on the subject... read the whole article [...]
August 2018
Joining #TeamRev… Liam Pitts
As Rev PR continues to grow, here’s the latest addition to #TeamRev – Publicist, Liam Pitts. Since graduating from Roehampton University with a Journalism degree in 2015, Liam has been using his spare time to write about the things he [...]
January 2018
Writing a Press Release – getting the structure right
Writing a well-structured press release is a great way to get key information about your brand’s news or story to the media. Maybe you have pitched an idea to a journalist or a blogger has asked for more information about [...]
October 2017
How PR can help your company grow
Rev PR are very pleased to be speaking at the British Franchise Association’s Women in Franchising conference on 16th November. We’ll be sharing the stage with Catriona Berry from Merry Maids to discuss using PR to raise your brand profile [...]
August 2017
The difference between PR and marketing
PR and marketing: you hear them in the same sentence so often, it’s easy to think of them as one and the same thing. And you’d be surprised how many people do confuse the two or aren’t really sure what [...]
Could you be the next to join #TeamRev?
Salary: £21,000 per annum Full Time/Permanent Location: Bloxham (Banbury is the nearest town) Job description: Publicist/PR Account Executive role suitable for graduate with work experience. Rev PR specialises in the franchise sector delivering franchise recruitment, B2B and consumer PR results [...]
July 2017
A university student’s view on PR…
We were pleased to welcome our first work experience student last week at #TeamRev. Sydonie Brewis is studying English Language and Literature at Cardiff University. We thought it would be interesting to share her thoughts on public relations! The rest [...]
We’re recruiting again!
If you'd like to work in a fun team working across a huge range of sectors, then look at our Publicist/PR Exec role on Reed.co.uk #lovemondays #agencylife
March 2017
Who do you think you’re talking to?
No really. I mean… do you even know? You’d be amazed how many people sit down to write a press release, a blog or some form of editorial without even considering the most important part of the whole piece… the [...]
Why is giving a monetary value to press coverage (AVE) so unpopular with PR professionals?
In case you’ve never heard of it, AVE stands for Advertising Value Equivalency – how much it would have cost to buy the same space in the media where you gained any PR coverage. Whilst it’s been around for decades, [...]
February 2017
We’re recruiting! Could you be our next #TeamRev Publicist?
Salary: £21,000 per annum Full Time/Permanent Location: Wakefield OR Banbury Job description: As a true PR professional, you will have excellent interpersonal and copywriting skills, and will be a confident communicator and presenter at all levels. With a PR related [...]
January 2017
We’re in the media again!
This time we're in Elite Franchise magazine talking about the importance of using franchisee stories in your PR. You can read the full article by clicking here or pick up the January 2017 issue of Elite Franchise. It's great to [...]
Speaking to your audience – read our latest blog
Our latest expert blog on FranchiseExpo.co.uk is all about how you can speak to your audience. How can you speak to your audience? In our last blog we looked at the PR planning process and how you can put your [...]
We’re recruiting! Could you be our next #TeamRev Publicist?
Salary: £21,000 per annum Full Time/Permanent Location: Wakefield Job description: As a true PR professional, you will have excellent interpersonal and copywriting skills, and will be a confident communicator and presenter at all levels. With a PR related degree and [...]
December 2016
Winning with PR planning
Read our latest expert contributor blog on Franchise Expo about PR planning: PR winners are PR planners In our last blog we looked at the fun process of thinking up some fresh PR ideas. This time we overview the planning [...]