Introducing Team Snap-on! The UK’s number one tool franchise are proud to announce their sponsorship of an elite cycling team in this year’s London to Paris charity bike ride. The gallant training team is made up of 20 volunteers from [...]
Not to be confused with slagging off the competition! The PR sin of wrath focuses on how you conduct yourself when faced with negativity in a public forum which, let’s be honest, these days means mainly online. We all know [...]
This time in our blog with FranchiseExpo.co.uk, we talk about the PR creative process and how to make the most out of a PR brainstorm. Read the article by clicking here.
Can you be ignorant without knowing it? Are you sometimes rude? Is it possible that your press releases earn you nothing more than an irritated eye-roll when read? I would put money on it. Want to know why? You’re so [...]
We're delighted to be on a panel of expert contributors to the Franchise Expo website. You can read our first blog "Jump in to the world of PR" by clicking here.
Sin 2: Indulging yourself It’s a hard one for me to write this one. Mainly because I’m guilty of it myself and, on so many occasions, have to slap my own wrists. What do I mean by indulging yourself? Allow [...]
Over the next few weeks we’re going to share with you seven of the biggest PR sins. They are often easy to commit, will undoubtedly hinder your PR efforts and, in some cases, can be damaging to your personal image [...]
Many franchises have offers and good news stories around the festive season so have you thought about what you might pitch to the media this Christmas? Or have you left it too late? Different types of media have different deadlines [...]
After catching up with my far-flung friends on Facebook today, it suddenly struck me at how I’ve quickly become used to using emoticons to re-enforce what I am writing. In particular, I’ll use an emoticon to laugh at my own [...]
The first issue of Global Franchise is out now and you can view it online by clicking here. A great read for those looking at franchising internationally, master franchise opportunities and what's going on in the world of franchising.
When it comes to generating leads and brand awareness, nothing is as powerful as smart PR! Great article in Global Franchise Magazine: Vice President Debra Vilchis of our US partners Fishman PR shares her knowledge and experience. Read the article by clicking [...]
You’d better believe it! And these days it’s not just word of mouth you have to worry about. The likes of social media platforms such as Twitter and Facebook never sleep. Boundaries have been broken down and now anyone can [...]
But do you know how to harness the most powerful recruitment tool available to you? Good news and success stories are incredibly useful for franchise recruitment and also to maintain a buoyant consumer market. It’s as close to stating the [...]
How can PR really make a difference to a franchisor’s peace of mind? Well, do you ever get that niggling feeling when a prospect gets to due diligence stage? Maybe you’re not quite sure what mood your franchisees will be [...]
Time kills conversations. There, we said it! For better or worse, we’re living in the age of ‘now’. It’s a time of ‘instant’, of ‘on-demand’ and ‘on-the-go’. We’re no longer tied to our desks, offices, homes or even our computers [...]
Have you ever thought about public relations and how it can make a difference in your business? PR campaigns can help raise the profile in your business and can be seeded with messages to increase consumer purchases or franchise sales [...]
It was once believed that PR didn't generate franchise leads and it was placed at the nicety not necessity end of the franchise marketing spectrum. Then franchisors started getting smart with how they reviewed their lead sources. In today’s consumer-savvy [...]
No matter what sector your franchise operates within, consumer public relations that promotes your product or service is a great strategy to reach your prospective franchisees. A lot of franchisors tell us that some of their best franchise leads come [...]
We're pleased to announce the arrival of Rev PR, the PR company that moves your brand forward through effective PR campaigns and marketing activities. Our team has over 30 years of experience in the franchise industry in the UK and [...]