PR and marketing: you hear them in the same sentence so often, it’s easy to think of them as one and the same thing. And you’d be surprised how many people do confuse the two or aren’t really sure what comes under each umbrella. In reality, they are significantly different and require very specific skills, [...]
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So far Lucy Maisey has created 11 blog entries.
No really. I mean… do you even know? You’d be amazed how many people sit down to write a press release, a blog or some form of editorial without even considering the most important part of the whole piece… the audience. For instance, writing this blog, I know it’s most likely to be read by [...]
Introducing Team Snap-on! The UK’s number one tool franchise are proud to announce their sponsorship of an elite cycling team in this year’s London to Paris charity bike ride. The gallant training team is made up of 20 volunteers from across the UK. Team Snap-on’s official four riders will then take on the staggering 500km [...]
Not to be confused with slagging off the competition! The PR sin of wrath focuses on how you conduct yourself when faced with negativity in a public forum which, let’s be honest, these days means mainly online. We all know (or at least most of us do!) how to behave when networking or at industry [...]
Can you be ignorant without knowing it? Are you sometimes rude? Is it possible that your press releases earn you nothing more than an irritated eye-roll when read? I would put money on it. Want to know why? You’re so caught up in your brand and getting your message out there you’ve forgotten about the [...]
Sin 2: Indulging yourself It’s a hard one for me to write this one. Mainly because I’m guilty of it myself and, on so many occasions, have to slap my own wrists. What do I mean by indulging yourself? Allow me to explain... As a creative writer, I’m prone to long, descriptive sentences reminiscent of [...]
Over the next few weeks we’re going to share with you seven of the biggest PR sins. They are often easy to commit, will undoubtedly hinder your PR efforts and, in some cases, can be damaging to your personal image and brand profile. Read on (if you dare) to find out if you’re guilty and [...]
You’d better believe it! And these days it’s not just word of mouth you have to worry about. The likes of social media platforms such as Twitter and Facebook never sleep. Boundaries have been broken down and now anyone can (and will) share their views and experiences with others, be it good, bad or ugly. [...]
But do you know how to harness the most powerful recruitment tool available to you? Good news and success stories are incredibly useful for franchise recruitment and also to maintain a buoyant consumer market. It’s as close to stating the obvious as we’ll get but being able to take a step back and identify the [...]
Time kills conversations. There, we said it! For better or worse, we’re living in the age of ‘now’. It’s a time of ‘instant’, of ‘on-demand’ and ‘on-the-go’. We’re no longer tied to our desks, offices, homes or even our computers to do business, conduct research and say YES. There’s no escaping the fact that digital [...]