PR and marketing: you hear them in the same sentence so often, it’s easy to think of them as one and the same thing. And you’d be surprised how many people do confuse the two or aren’t really sure what comes under each umbrella. In reality, they are significantly different and require very specific skills, [...]
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So far Lucy Maisey has created 7 blog entries.
No really. I mean… do you even know? You’d be amazed how many people sit down to write a press release, a blog or some form of editorial without even considering the most important part of the whole piece… the audience. For instance, writing this blog, I know it’s most likely to be read by [...]
Introducing Team Snap-on! The UK’s number one tool franchise are proud to announce their sponsorship of an elite cycling team in this year’s London to Paris charity bike ride. The gallant training team is made up of 20 volunteers from across the UK. Team Snap-on’s official four riders will then take on the staggering 500km [...]
You’d better believe it! And these days it’s not just word of mouth you have to worry about. The likes of social media platforms such as Twitter and Facebook never sleep. Boundaries have been broken down and now anyone can (and will) share their views and experiences with others, be it good, bad or ugly. [...]
But do you know how to harness the most powerful recruitment tool available to you? Good news and success stories are incredibly useful for franchise recruitment and also to maintain a buoyant consumer market. It’s as close to stating the obvious as we’ll get but being able to take a step back and identify the [...]
Time kills conversations. There, we said it! For better or worse, we’re living in the age of ‘now’. It’s a time of ‘instant’, of ‘on-demand’ and ‘on-the-go’. We’re no longer tied to our desks, offices, homes or even our computers to do business, conduct research and say YES. There’s no escaping the fact that digital [...]
It was once believed that PR didn't generate franchise leads and it was placed at the nicety not necessity end of the franchise marketing spectrum. Then franchisors started getting smart with how they reviewed their lead sources. In today’s consumer-savvy marketplace, more and more franchisors tell us that brochures, flyers and online listings just aren’t [...]