The biggest mistake in franchise lead conversion

Time kills conversations. There, we said it!

For better or worse, we’re living in the age of ‘now’. It’s a time of ‘instant’, of ‘on-demand’ and ‘on-the-go’. We’re no longer tied to our desks, offices, homes or even our computers to do business, conduct research and say YES.

There’s no escaping the fact that digital and social platforms have built an expectation amongst consumers (that includes your prospects remember!). An expectation that their immediate needs for information and contact can be gratified… instantly.

FACT: Response time is key on initial franchise conversations

Yet many franchisors tell us that they struggle to keep up with this insatiable desire by prospects who want a more social and interactive response to their enquiries. Sound familiar?

You’re certainly not alone but you do need to rev things up. Here are a few crucial points to help you move into the fast lane:

Respond instantly: No more setting time aside once or twice a week to sift through enquiries. Respond in kind as soon as that lead hits. You don’t need to be sending war and peace, it’s the contact that counts. Say hello, say thank you and offer a few nuggets… take it from there.

Get personal: Don’t be a robot. Auto-response is easy but a prospect will appreciate the time taken to respond in a way that shows you’re a person and that you understand they are too. Consider personalised video responses for a ‘wow’ factor.

Follow their lead: Ensure your method of communication mirrors that of your prospect. If they’ve chosen to email you, that’s where they feel most comfortable so don’t expect to pick up the phone for a chat just yet. Email them back to open dialogue.

The takeaway here is that response time is key. You can be sure that if you aren’t following up on your leads promptly and enthusiastically, someone else is.

For more advice on how to revive your lead handling process or for an experienced hand to take things up a gear, contact Dan Archer at spark@revpr.co.uk

PR Power

Have you ever thought about public relations and how it can make a difference in your business?

PR campaigns can help raise the profile in your business and can be seeded with messages to increase consumer purchases or franchise sales – or both!

Public relations is all about communicating with your public audiences so all you need to do is decide who you want those audiences to be and create a campaign that will captivate and cause a reaction. Sound simple? It’s something that we specialise in at Rev PR so here are just a few pointers to start your own PR power campaign:

  1. Identify your target audience
  2. What message do you want to communicate?
  3. How do you want your audience to react?
  4. Brainstorm some fun ways to engage them through suitable media platforms – they can be as whacky as you like as you can always make them practical later!
  5. Who can you get involved to help spread the campaign far and wide?
  6. What can you put in place to make your audience response measurable?

There are so many different ways to create a campaign. Here are just a few to start you off:

  • Competitions
  • Sponsorship
  • Celebrity endorsements
  • Affiliations with charities
  • Surveys and their results.

If you’d like to find out more about how we create PR campaigns then please contact us