ABOUT US


Rev PR is a specialist franchise PR agency. Our team of creative experts focus exclusively on PR and, crucially, understand the franchise industry. Our expertise extends to consumer and B2B PR for our franchise clients, their franchisees and other businesses across the UK.

When we work together, we become passionate ambassadors for your business and craft relevant and timely PR campaigns, designed to maximise franchise network coverage for franchise brands and boost brand awareness for franchisees and business owners.

Using the latest techniques we target broadcast, print and online media channels. Our collaborative team approach ensures our ideas remain fresh. Because of this we can commit to a lifetime of innovative campaign designs for your brand.

Public relations is all about communication. When we communicate with you, we promise not to use jargon or complicated reporting tools, just provide regular feedback in a clear and meaningful way.

Here at Rev PR, we thrive on creativity and teamwork. We believe it’s easier to tone down a wild idea than think up a new one! After all, the best PR is original, emotive and grabs people’s attention.

We also know that none of us is as smart as all of us. Our teams think big and brainstorm together to create a constant stream of original ideas for your business. We insist on a can-do attitude and our team understand and love the challenge of working in a fast-paced agency environment.

Our management team has decades of combined experience in PR, media relations, marketing and crisis communications, with a long history of application in almost every industry sector. Our main goal with each and every client is to move your brand forwards, gaining momentum in brand awareness and business growth through the power of PR.

WHAT WE’RE GOOD AT


When it comes to the right kind of media coverage and PR support, we really know our stuff. We work locally and nationwide to generate interest, raise awareness, boost franchise leads for your brand and increase sales opportunities for franchisees.

How? Through thoughtful and creative PR campaigns and innovative editorial coverage.

Let’s face it, newsworthy stories aren’t what they used to be. It takes more than an award win or a new franchisee to merit a headline. We find the uniquely positive things about your business and present them in a way that generates real interest.

We think differently; we create ideas that will get your business talked about.

 

What’s great for franchisors…

Put simply, raising awareness of your brand through emotive campaigns supports lead generation for recruitment of high-quality applicants.

  • Organic exposure for your concept
  • Engage with your target audience in a meaningful way
  • Encourage the right people to contact you
  • Receive more quality referrals
  • Demonstrate franchisee success and market demand

We ensure that prospects considering your opportunity find positive, engaging PR at every stage of their journey, from initial enquiry to due diligence.

What’s great for franchisees…

Whether you’re a franchisee yourself or are looking to support the franchisees in your network, PR is vital for success.

  • Consumer PR campaigns kick-start a new business
  • Brand awareness generates more customers and increased sales
  • Boost attendance at grand openings, showcase events and product launches
  • Support network growth for collective success and concept validation

By combining consumer, corporate and franchise PR efforts, you can improve individual franchise businesses which, in turn, will continue to benefit your franchise recruitment efforts.

OUR SERVICES


CONSUMER & B2B PR

In today’s fast-paced world, journalists are bombarded daily with “pitches” and press releases from companies; so we create PR that breaks through the noise. Positive brand exposure in consumer and trade media has two undeniable benefits: firstly, it drives brand awareness and, secondly, builds trust that brings new business enquiries and business growth.

PERSONAL PUBLICITY

Setting you as the expert in your industry makes you the go-to trusted brand when someone needs your products or services. We craft your vision and personality into attention-grabbing content that can raise your profile and generate media opportunities for you.

FRANCHISE RECRUITMENT PR

We provide PR to complement your marketing activity. This strategic approach leads to coverage that grabs the attention of your potential franchisees as we push brand benefits out to the media for genuine prospect interaction. Targeting your ideal prospects in this way generates quality enquiries… but then what?

FRANCHISE LEAD HANDLING

Our franchise recruitment consultant, Dan Archer, will help convert your leads to appointments. Dan has almost 20 years’ experience in handling prospective franchisee enquiries and selecting good quality prospects who are best suited to your brand and culture. By utilising Dan’s skills for outsourced franchise recruitment you can safeguard your valuable time and speed up your network development by speaking to more, high quality candidates.

OUR TEAM


SALLY ANNE BUTTERS

Sally is a full member of the Chartered Institute of Public Relations and has been specialising in the franchise sector for 12 years and PR for two decades. She has been a National Chair for Encouraging Women Into Franchising, speaking at the bfa’s Women in Franchising conference and the International Franchise Expo in New York. Her PR expertise means that she is regularly asked to contribute articles to both national and international media outlets. She continues to be the agency’s go-to girl for crisis PR following her success in this field over the last 20 years.

LUCY MAISEY

Lucy has extensive franchise experience and for the last seven years has worked both in an established franchisor’s in-house team and as a franchise recruitment marketing specialist. She is a skilled copywriter with significant success pitching to the media for franchise recruitment and consumer PR campaigns. Lucy is a regular PR blogger and combines her professional accreditation with the CIPR with a flair for creative communication. She provides PR training and support for franchisees.

BRAD FISHMAN

Brad has spent more than 20 years helping US franchise systems develop franchisee lead generation and consumer awareness campaigns that help them achieve their desired growth. His professional involvement in franchising includes sitting on the boards of numerous companies and organisations, as well as serving as past chairman of the IFA’s Franchise Supplier Forum, a past member of the IFA’s board and executive board and the IFA’s Membership and International committees.

KELLY AYRES

Kelly has significant experience in brand awareness PR and has worked on numerous successful media relations projects. As a specialist in social media campaigns and blogger outreach, she develops strong, professional relationships in this fast-changing media field. In addition, Kelly is a skilled copywriter and blogger, and has provided content for numerous industry-recognised publications.

CONTACT US


REV PR

Registered office:
Churchfield House
36 Vicar Street
Dudley
West Midlands DY2 8RG

Tel. 01295 297410
Email: spark@revpr.co.uk

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